Precisely locating the voltage sag sources is significant for improving power quality and clarifying the responsibilities of both power supply and consumption. However, the existing location models are complex, computationally intensive, and influenced by the measurement error and fault type, which have low positioning efficiency and large errors. Therefore, this paper proposes a method for locating voltage sag sources based on power polarity and twin characteristics matching. The method firstly uses the polarity of the sequence sag component disturbance reactive power at the monitoring point to determine the sag line. Secondly, the basic realization method of the twin power system is discussed, and the twin characteristics are defined by combining the positive and negative sequence sag component disturbance reactive power and the twin database is established. Thirdly, the spectral norm and Pearson product‐moment correlation coefficient are used to define the data matching degree, and the precise location model of the sag source is established with the objective function of maximizing the data matching between the twin characteristics of the preset and actual sag. Finally, the Improved Whale Optimization Algorithm is used to solve the location model. The correctness and superiority of the proposed method is verified based on IEEE33 node modelling.