shown in Figure 2C-F of Tout et al). A separate group recently reported metabolic tumor volume was associated with outcomes in DLBCL patients with bone marrow involvement. 9 The additional contribution made in this current report by Tout and colleagues is that high TMTV 0 , which correlates with less favorable outcomes in patients receiving the standard 375 mg/m 2 dose of rituximab, also correlates with relatively low rituximab exposures. This same group had previously linked rituximab pharmacokinetics, tumor burden, and outcomes in a mouse model of lymphoma, 10 but the current report is the first to provide a clinical data set demonstrating the link between all 3 of these variables.Importantly, standard dosing in DLBCL with rituximab has remained at 375 mg/m 2 since early in its clinical development. Tout and colleagues have also constructed a nomogram based on their data, which provides a rational scheme for increasing the rituximab dose in patients with high TMTV 0 to achieve rituximab exposures that have a better chance of prolonging the duration of response. Thus, this work provides strong rationale and even a path forward for considering personalized rituximab dosing based on individual TMTV 0 in patients with DLBCL. There are many other immunotherapies that have been approved or are in development, and these target CD20 plus a variety of other antigens. Given that the basic behavior of these therapies will be similar to rituximab (ie, highaffinity and high-specificity binding to a single cancer-associated antigen), we can expect that similar relationships between target expression, pharmacokinetic exposure of these antibodies, and outcomes from therapy may exist, thus indicating that personalized dosing strategies may be feasible in diseases where target expression and/or tumor burden can be quantified. A recent review by Ku, Chong, and Hawkes 3 nicely summarizes immunotherapies more recently approved or in development for B-cell malignancies, and they also point out that dosing regimens could be more optimally tuned for individuals. Although the proposed dosing nomogram for rituximab presented by Tout and colleagues must be further tested and validated, future personalized dosing regimen designs for other existing and new antibody therapies could benefit from the lessons learned with rituximab and the approaches taken by this group. Neutrophils: positive or negative?In this issue of Blood, Valgardsdottir et al demonstrate that human neutrophils do not kill chronic lymphocytic leukemia (CLL) B cells opsonized with the CD20 monoclonal antibody (mAb) rituximab (RTX) or obinutuzumab (OBZ); instead, the neutrophils remove both CD20 and bound mAbs from B cells by trogocytosis. 1 T he CD20 mAb RTX was approved 20 years ago for treatment of relapsed or refractory, low-grade or follicular, B-cell non-Hodgkin lymphoma, and since that time, several nextgeneration CD20 mAbs have been approved or are under development for a variety of B-cell-associated malignancies.2 Although therapies that include CD20 mAbs (usuall...