“…While prior literature has not distinguished between specific dimensions of privacy risks, few prior studies on privacy have touched upon specific privacy‐related adverse consequences, one essential component of privacy risks. The privacy‐related consequences comprise unwanted marketing ads, home burglary, financial losses, price discrimination or other economic discrimination (Acquisti et al, 2015; Chen & Sharma, 2013; Crossler & Posey, 2017; Degirmenci et al, 2013; Featherman & Pavlou, 2003; Haug et al, 2020; Kordzadeh & Warren, 2017; Krasnova et al, 2010; T. Li & Unger, 2012; Miltgen & Smith, 2015; Smith et al, 2011; Treiblmaier & Pollach, 2007; van Slyke et al, 2006; G. Walsh et al, 2018; Yaraghi et al, 2019), adverse physical consequences such as physical stalking or lower quality health care (Kordzadeh & Warren, 2017; Smith et al, 2011; Yaraghi et al, 2019) – as well as different facets of social consequences, such as embarrassment, harassment and bullying (Krasnova et al, 2010; T. Li & Unger, 2012; Ozdemir et al, 2017), cyber stalking and reputation damage (Chen & Sharma, 2013; Kordzadeh & Warren, 2017; Miltgen & Smith, 2015; G. Walsh et al, 2018; H. Xu et al, 2008), social sanctions (Acquisti et al, 2015; Lanzing, 2019) and stigmatisation of illness (Yaraghi et al, 2019). These consequences are in line with financial, physical and social risk dimensions found in other contexts and yet describe privacy‐specific manifestations.…”