“…These were power, achievement, hedonism, stimulation, self-direction, universalism, benevolence, tradition, conformity and security. Research has shown that values such as these are established in adolescence and can be linked to personality (Yik & Tang, 1996), parental socialisation (Grusec & Kuczynski, 1997;Homer, 1993), health-related behaviours (Bery & Mckenna, 1995;Conrad, 1994;Prokhorov et al, 1993;Schulenberg et al 1997), self-concept (Gari & Kalantzi-Azizi, 1998), media in uence (Larson et al, 1989;Cheung & Chan, 1996), social competence (Allen & Weissberg, 1989), pro-social development (Eisenberg & Carlo, 1995), career choice (Bregman & Killen, 1999;Schulenberg, Vondracek & Kim, 1983), voting behaviour (Barnea & Schwartz, 1998), religiosity (Roccas & Schwartz, 1997;Schwartz & Huismans, 1995), fear of war (Boehnke & Schwartz, 1997) and general well-being (Salmela-Aro & Nurmi, 1997). In particular, there has been a strong research interest in identifying similarities and differences in values cross-culturally.…”