The thickness distribution of thermoformed products is greatly affected by the viscoelastic behavior of the extruded polymer sheet. In this work, linear and nonlinear rheological experiments are carried out to characterize the viscoelastic properties of acrylonitrile-butadiene-styrene sheets under thermoforming conditions including a wide range of temperatures, strains, and strain rates. First, aspects of linear viscoelasticity such as the storage modulus and loss modulus are measured by small-amplitude oscillatory shear experiments. The discrete relaxation spectra and the Williams-Landel-Ferry parameters are obtained from the constructed linear master curves. Then, nonlinear time-dependent extensional viscosity is measured by uniaxial extensional experiments. The parameters of the damping function are evaluated using an optimization method. In addition, the effect of the orientation of the polymer is analyzed. The uniaxial extensional stress and viscosity in the extruder direction demonstrate higher resistance against tearing and extreme thickness reduction during processing. Finally, the linear and nonlinear input parameters for the numerical simulation are prepared. Numerical simulations are performed using the Wagner model with the obtained nonlinear viscoelasticity. The thickness distribution in thermoformed ABS sheets, obtained numerically, shows good agreement with the experimentally obtained values.