2023
DOI: 10.1177/23294906221141061
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Feature on Teaching: Bringing an Entrepreneurial Lens to the Business Communication Course

Abstract: Instructors face myriad competing demands for topical coverage in their courses, while navigating pressure to teach in varied modalities and meet employers’ expectations for graduates. Starting from a Scholarship of Teaching and Learning framework, this article contributes to the bridging-the-gap literature by addressing local employers’ needs and proposing an entrepreneurship-based approach to business communication curriculum.

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Cited by 2 publications
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“…Graduate employers may require adaptability and flexibility. Tomlinson (2023) remarks, "Employers are looking for graduates who can adapt to changing circumstances and work effectively in diverse teams." Cross-cultural communication and teamwork in higher education can prepare graduates for this expectation.…”
Section: Employer Expectationsmentioning
confidence: 99%
“…Graduate employers may require adaptability and flexibility. Tomlinson (2023) remarks, "Employers are looking for graduates who can adapt to changing circumstances and work effectively in diverse teams." Cross-cultural communication and teamwork in higher education can prepare graduates for this expectation.…”
Section: Employer Expectationsmentioning
confidence: 99%