Features of food industry on the Internet: A case of Lithuania

Davidavičienė, Vida; Sabaitytė, Jolanta; Davidavičius, Sigitas

doi:10.15678/pm.2017.0301.11

Cited by 2 publications

(2 citation statements)

References 38 publications

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“…Cox and Dale (2001) mentioned that the main distinction between the physical service environment and the website interface is the ability of customization of the services to needs of individuals that companies have. Range of researchers focuses on the evaluation of the quality of website (Davidavičienė, Sabaitytė, and Davidavičius, 2017;Kirk and Abrahams, 2017;Knezevic, Davidaviciene, and Skrobot, 2017;Moreno et al, 2016), and the customer behavior (Claudy, Garcia, and O'Driscoll, 2015;Laudon and Traver, 2016;Saridakis et al, 2015). The peculiarities of navigation and perception of the quality of e-commerce in Lithuania were analyzed by Davidaviciene, Pabedinskaite, and Davidavicius (2017), Davidavičienė, Sabaitytė, and Davidavičius (2017).…”

Section: Delone and Mclean 2004mentioning

confidence: 99%

“…Range of researchers focuses on the evaluation of the quality of website (Davidavičienė, Sabaitytė, and Davidavičius, 2017;Kirk and Abrahams, 2017;Knezevic, Davidaviciene, and Skrobot, 2017;Moreno et al, 2016), and the customer behavior (Claudy, Garcia, and O'Driscoll, 2015;Laudon and Traver, 2016;Saridakis et al, 2015). The peculiarities of navigation and perception of the quality of e-commerce in Lithuania were analyzed by Davidaviciene, Pabedinskaite, and Davidavicius (2017), Davidavičienė, Sabaitytė, and Davidavičius (2017). According to DeLone and McLean (2004), companies that deal with e-commerce are forced to examine the performance of their business.…”

Section: Delone and Mclean 2004mentioning

confidence: 99%

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Identification of the Opportunities to Improve Customer's Experience in E-Commerce

2020

JLISS

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Nowadays, the increased number of internet users forces a different kind of companies to expand their businesses and use the possibility to trade online. Nevertheless, going online requires a lot of effort from the company, including attention to details such as user experience and retention. Mainly, existing literature mostly describes the user as the most important factor for a business to gain higher profits in e-commerce sales. This research is aimed to evaluate the impact of defined criteria on a user's experience while making purchases on e-commerce websites. The paper observes and defines criteria that possibly could make an influence on customer's perception of e-commerce platforms. Defined criteria are examined by applying the AHP method in order to evaluate their importance according to the expert's opinion. To identify the impact of these criteria on the user's impression and to choose the best alternative was applied to another multi-criteria decision-making method-the TOPSIS. The main finding is that the nature of the user's experience does have an impact on how the consumer perceives the specific e-commerce platform. Although there were some limitations to evaluate the user's experience, they are owning to the fact that it needed to assess and proceed with more data that includes other influencing factors. The results of this research can be used in e-commerce, trading, and service companies as a tool to appraise to choose the way of developing websites for trading.

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Section: Delone and Mclean 2004mentioning

confidence: 99%

Section: Delone and Mclean 2004mentioning

confidence: 99%

Identification of the Opportunities to Improve Customer's Experience in E-Commerce

2020

JLISS

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The Importance of Security Aspects in Consumer Preferences in Electronic Environment

Davidavičienė¹,

Raudeliūnienė²,

Tvaronavičienė³

et al. 2019

JSSI

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Organizations have to face both the opportunities that the technologies provide and the challenges that they create in the local or global market as the consumer behavior in the electronic environment is different from the behavior in an actual shop, therefore it is important to not only understand the changing needs of the customers, the factors that influence their behavior but also to choose suitable strategies while trying to satisfy these needs taking in consideration security issues. For this reason, an important purpose of this study is to indicate the factors that determine the behavior of an e-shop customer by conducting a pilot study in Lithuania. The research identified the key factors of consumer behavior in an e-shop. To establish factors determining the online shop customer preferences, five factor groups were identified on the basis of empirical research: product (service) characteristics, delivery, methods of payment, service quality and web page functionality characteristics. The results of the structured consumer survey showed that the factors that positively influence the decision to buy goods online are lower cost, less time consumption, an ability to make an order at any time of the day, and a larger range of products. The key factors that negatively affect the online shopping are product quality, delivery costs, security aspects, delivery time, and complicated online shopping process. The main problem areas faced by online shoppers were delays in product delivery, product quality, insufficient choice of payment methods, difficult return procedures, too little information about the product. After performing the correlation regression analysis of the structured survey, the following relationships are established: the frequency of online shopping is significantly correlated with the product's compliance with expectations, which indicates that the customers who were satisfied with the quality of online products, more often shop on the Internet.

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Features of food industry on the Internet: A case of Lithuania

Cited by 2 publications

References 38 publications

Identification of the Opportunities to Improve Customer's Experience in E-Commerce

Identification of the Opportunities to Improve Customer's Experience in E-Commerce

The Importance of Security Aspects in Consumer Preferences in Electronic Environment

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