This study reviews the existing literature on English for Specific Purposes (ESP), with a particular emphasis on Business English, within the Moroccan context. By analyzing the findings from various studies, this work aims to draw significant conclusions about the field of ESP and Business English. It highlights the notable challenges faced in the Moroccan higher education system, such as the prevailing perception of the dominance of French in the job market, which negatively impacts student motivation and leads to compromised teaching standards. Furthermore, the study underscores the importance of a collaborative approach in curriculum development, advocating for the engagement of a broad range of stakeholders—educators, policymakers, industry representatives, and learners—to ensure ESP instruction is closely aligned with the requirements of the job market. Innovative teaching methodologies, like Task-Based Language Teaching (TBLT), are recommended to boost student engagement and improve language acquisition. The findings of this study aim to contribute valuable insights and offer practical recommendations to enhance the teaching and effectiveness of ESP in Morocco, particularly in the domain of business English, to better prepare students for the challenges of the global and digitalized marketplace.