Subject. This article discusses theoretical and practical approaches to the issue of consumer lending to the population.
Objectives. The article aims to consider the problems and prospects of consumer lending development.
Methods. For the study, we used an empirical analysis.
Results. Based on the analysis of the Russian consumer credit market, the article outlines ways to develop bank lending to individuals.
Relevance. The results of the study can be used to further explore the problems of consumer lending.