2010
DOI: 10.1108/17542411011081365
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Fed‐up with Blair's babes, Gordon's gals, Cameron's cuties, Nick's nymphets

Abstract: Purpose -The purpose of this paper is to highlight gendered media constructions which discourage women's acceptability as political leaders and trivialise or ignore their contribution. Design/methodology/approach -Media analysis of UK newspapers, government web sites, worldwide web relating to the UK 2010 government election, women MPs and in particular representations of Harriet Harman and Theresa May. Findings -Media constructions of UK women political leaders are gendered and powerful in messaging women's (… Show more

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Cited by 63 publications
(15 citation statements)
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“…Although there is evidence showing that the leadership styles of women and men are different (e.g., Alonso-Almeida et al, 2015) and, consequently, might affect CSR reporting in a different way, society and stakeholders' scrutiny of directors with political connections will be the same for men and women. Politicians are stigmatized by society and stakeholders, irrespective of whether they are females or males since the mere fact of being a politician is negatively perceived by society, as suggested above (see Mavin et al, 2010, for a more in-depth review).…”
Section: Female Community Leaders and Csr Disclosurementioning
confidence: 95%
“…Although there is evidence showing that the leadership styles of women and men are different (e.g., Alonso-Almeida et al, 2015) and, consequently, might affect CSR reporting in a different way, society and stakeholders' scrutiny of directors with political connections will be the same for men and women. Politicians are stigmatized by society and stakeholders, irrespective of whether they are females or males since the mere fact of being a politician is negatively perceived by society, as suggested above (see Mavin et al, 2010, for a more in-depth review).…”
Section: Female Community Leaders and Csr Disclosurementioning
confidence: 95%
“…This is in stark contrast to findings from existing research, with both entrepreneurship and organisation scholars revealing highly gendered media depictions that disadvantage women. For example, depictions of both leadership and entrepreneurship suggest women are invisible, marginalised and trivialised Eikhof, Carter and Summers, 2013;Mavin, Elliott, Stead and Williams 2016), and stereotyped (Mavin, Bryans and Cunningham, 2010). Within this research there is limited engagement with the debates about postfeminism, and the broader neoliberal context, in shaping media depictions of women and work.…”
Section: Introductionmentioning
confidence: 92%
“…It considers if and how a postfeminist sensibility informs contemporary newsprint media representations of women entrepreneurs. Media representations of active and powerful women are ideologically and stereotypically framed (Mavin, Bryans and Cunningham, 2010) and aligned to dominant hegemonic relations, producing and reproducing images of women engaged in 'feminine' activities (MacNeill, 1988). According to MacNeill patriarchal systems of semiology orchestrate hegemonic relations and enable various types of signs, transmitted to mass audiences, which are not neutral or natural.…”
Section: Introductionmentioning
confidence: 99%
“…Moreover women are expected to accommodate to masculine norms of management even though behaviours valued in men can be regarded as deficient in women (Heilman and Okimoto, 2007; Kumra and Vinnicombe, 2010; Mavin, 2009; Oakley, 2000). Individuals form expectations for the social roles of others based on the stereotypical and appropriate behaviours expected of women and men (Mavin, Bryans and Cunningham, 2010; Powell, Butterfield and Bartol, 2008). Male dominated cultures are associated with competitiveness and emotional detachment which can further serve to ostracize and undermine women.…”
Section: Developments Within Gender and Management Researchmentioning
confidence: 99%