“…Calling for "political instruments which are sharper, stronger, and more finely controlled than anything based on mere emotionalism" (Trudeau, 1968a: 203), PET embraced cybernetics, systems theory, and broadcasting as powerful tools to not only maintain national unity, but also restore government control in a highly decentralized state. Concerned with the development of an approach to government that would be more "realist" (Breton et al, 1964), "rational" (Trudeau, 1968a), and "coolly intelligent" (Trudeau, 1996(Trudeau, [1950), as he alternately termed it, PET articulated a vision of intelligent government centered on the adoption of government structures, media, and information technologies as the main determinants of government. From one Trudeau to the next, artificial intelligence emerged, and remained, an enduring site of political investment and speculation, where the prospect of machine intelligence, centralized decision-making, and, later, Big Data came to be raised alongside that of improved government practices, motivating a wide range of targeted investments and government reforms under both administrations.…”