Currently thinness is the ideal body (IB) while in western societies obesity has reached levels never seen before. This situation has influenced how men and women perceive their bodies. The aim of this paper was to describe conceptions and values of the IB as well as the perception and acceptance of the body in university students from the northwestern Mexico, a sociocultural context where obesity prevails. From a socio-anthropological approach, we worked with 308 university students among 18 and 24 years old (202 women and 106 men). The construct of IB matches with the socially accepted discourse based on aesthetic and health values. In general, participants expressed moderated body dissatisfaction and rejected obesity; the IB for women was slim, firm and curved while for men was muscled. Therefore, a gap was identified between what women and men want and perceive of their body image and self-acceptance, with clear differences by sex. Keywords: Corporality; Ideal body; Body image; Sociocultural influences; Stigmatization of obesity.
ResumenMientras que la delgadez actualmente constituye el ideal corporal (IDC) preponderante en las sociedades occidentales, la obesidad prevalece con niveles nunca antes vistos. Esto ha influido en cómo hombres y mujeres se perciben y viven su cuerpo. El objetivo de este estudio fue describir las concepciones y valoraciones del IDC y la percepción y aceptación del propio cuerpo en jóvenes universitarios del noroeste de México, un contexto sociocultural en el que prevalece la obesidad. A partir de una perspectiva socio-antropológica, se trabajó con 308 jóvenes universitarios, de entre 18 y 24 años de edad (202 mujeres y 106 hombres). La construcción del IDC en los jóvenes concuerda con el discurso aceptado y difundido socialmente, basado en valoraciones estéticas y de salud.