Feeling Ambivalent About Going Green

Chang, Chingching

doi:10.2753/joa0091-3367400402

Cited by 277 publications

(164 citation statements)

References 48 publications

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“…Environmental issues influence purchase decisions because consumers not only care about what they receive as part of an exchange but also perceive themselves as members of a wider community (Maignan et al, 2005). When consumers doubt the environmental qualities of green products, they are likely to evaluate them less favorably than they would if they had no such doubt (Chang, 2011). Furthermore, they are unlikely to buy them with a view to contributing to a solution to the environmental problem (Mohr et al, 1998;Pagiaslis and Krontalis, 2014).…”

Section: Outcomes Of Green Skepticismmentioning

confidence: 99%

Gray Shades of Green: Causes and Consequences of Green Skepticism

2015

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Consumer skepticism of corporate environmental activities is on the rise. Yet research on this timely, intriguing, and important topic is scarce for both academics and practitioners.Building on attribution theory, we develop and test a theoretically anchored model that explains the sources and consequences of green skepticism. The study findings reveal that consumers' perceptions of industry norms, corporate social responsibility, and corporate history are important factors that explain why consumers assign different motives to corporate environmental actions. In addition, the results show that while intrinsic motives exert a strong negative effect on green skepticism, extrinsic motives have no discernible effect. Furthermore, the findings indicate that green skepticism prompts consumers to seek more information about the products, sparks negative word of mouth to friends and acquaintances, and forestalls purchase intentions. The study offers several implications for corporate and public policy makers and presents fruitful research directions.

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Section: Outcomes Of Green Skepticismmentioning

confidence: 99%

Gray Shades of Green: Causes and Consequences of Green Skepticism

2015

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“…Roberts, 1996). A third definition of highly involved green consumers relies on their self-reported green purchase behaviour (Chang, 2011;Mohr et al, 1998;Shrum et al, 1995). These three dimensions of environmental involvement are related but have different antecedents and outcomes.…”

Section: Environmental Involvementmentioning

confidence: 99%

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Schmuck

Matthes

Naderer

et al. 2017

Environmental Communication

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“…The hypothesized connection between digitized knowledge richness and adoption intention was supported by the results of studies on the role of IT in formation of attitudes toward eco-friendly production (Chang, 2011) Digital knowledge can also encourage people to try green technology when they learn that their peers are already using the technology successfully. This role of social influence in increasing adoption intention was partially confirmed in the study of Banerjee et al (1995) on green advertising.…”

Section: Moderating Effectsmentioning

confidence: 89%

“…Shaw et al (2005) proposed that the ethical behavior inherent in green product consumption was related to individual morality. Chang (2011) found that green product consumers were generally proud of their status, even going so far as to flaunt their green product buying behavior to others. The finding in this study that social influence is positively associated with green technology adoption seems to support this viewpoint.…”

Section: Moderating Effectsmentioning

confidence: 99%