Feeling better when buying more? Harmonious passion and obsessive passion in online food group buying

Wang, Yao‐Chin; Tsai, Chen-Tsang

doi:10.1108/bfj-07-2016-0309

Cited by 22 publications

(9 citation statements)

References 54 publications

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“…First, as OFDS are geared toward persuading consumers to engage in target behaviors in the absence of face-to-face communication (Cho et al, 2019), this model needs a construct that reflects consumers' constant mind-changing as a result of discovering new information available about or on OFDS. To capture this critical aspect, impulse buying tendency (Wang and Tsai, 2017) was added to theoretical foundation. Impulse buying reflects consumers' buying behaviors that occur suddenly (Piron, 1991).…”

Section: Consumers' Intentionsmentioning

confidence: 99%

Consumers’ intentions to use online food delivery systems in the USA

Gunden

Morosan

DeFranco

2020

IJCHM

152

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Purpose The recent development of online food delivery systems (OFDS) consolidated the restaurant industry’s representation in the electronic distribution landscape. The purpose of this study is to examine consumers’ intentions to use OFDS. Design/methodology/approach A comprehensive structural model was developed based on UTAUT2 and extended the model with three additional constructs: impulse buying tendency, congruity with self-image and mindfulness. Data were collected from 605 US respondents. Confirmatory factor analysis and structural equation modeling were used to test the model. Findings Performance expectancy was the strongest predictor of intentions to use OFDS, followed by congruity with self-image. Low-magnitude predictors included habit and mindfulness, while impulse buying tendency had a negative impact on intentions to use OFDS. Research limitations/implications The study validates a comprehensive yet parsimonious conceptual model that explains consumers’ intentions to use OFDS. The model brings together constructs that capture the essence of the online food ordering tasks and the consumers’ cognitive processes that inform such tasks. Practical implications This study offers substantial practical implications for two types of practitioners: OFDS developers and restaurants and provides a mapping of the factors influencing consumers’ intentions to use OFDS. Originality/value This study provides a first theoretical perspective on consumers’ intentions to use OFDS, which have not been studied so far. Studying such intentions provides insight into consumers’ adoption behaviors, which are critical to the success of OFDS.

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Section: Consumers' Intentionsmentioning

confidence: 99%

Consumers’ intentions to use online food delivery systems in the USA

Gunden

Morosan

DeFranco

2020

IJCHM

152

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“…Although individuals belonging to high social class are believed to be future oriented and rational in decision making and would usually save their incomes and delay gratification, it has been argued that individuals who perceive high social status as desirable are more prone to buy compulsively. Given that the frequency of buying status products or owning a number of possessions matters for an individual's status (Wang and Tsai, 2017), the quest for recognition of status may be associated with CBB. This result supports the findings of Michael (1998) and the argument of a shift in cultural identity and the unique characteristics of individuals with high socioeconomic status.…”

Section: Discussion Of Resultsmentioning

confidence: 99%

“…Also, this study argues that individuals who perceive high social status as desirable are more prone to buy compulsively. The quest for recognition of status may be associated with CBB because of the believe that the frequency of buying status products or owning a number of possessions matters for an individual's status (Wang and Tsai, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…Third, this study uniquely examines whether financial management skills can moderate favourably the perceived impact of materialism, time affluence and socio-economic status on CBB. Empirical studies on financial management have shown that the frequency with which individuals with strong financial management background buy compulsively is by far less compared to individuals who have not mustered this skill (Wang and Tsai, 2017). On the basis of this, we argue that the effect of materialism, time affluence and socio-economic status on CBB could change in the presence of strong financial management skills.…”

Section: Introductionmentioning

confidence: 99%

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Antecedents and consequences of compulsive buying behaviour: the moderating effect of financial management

Owusu

Bekoe

Arthur

et al. 2021

JBSED

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PurposeThis paper investigates the determinants of compulsive buying behaviour (CBB) and ascertains the effect of CBB on the propensity of an individual to be dependent on loans and fall into financial trouble. The study additionally examines the moderating effect of financial management on the hypothesized relationships.Design/methodology/approachThe survey method of research was adopted using questionnaires as the principal means of data collection. The predicted relationships of the study were tested using the partial least square structural equation modelling technique.FindingsThe authors’ results suggest materialism, socioeconomic status and financial management skills of an individual are significant predictors of CBB. The authors also find CBB to be positively associated with loan dependence and the authors’ analysis suggests financial management skills moderate the hypothesized relationships.Social implicationsFindings of this study suggest buying compulsively increases the risks of over-dependence on loans and can be indirectly associated with the risk of individuals falling into financial trouble.Originality/valueThe findings highlight the adverse effects of CBB on loan dependence and financial trouble and the moderating effect of financial management on the dominant factors that influence CBB.

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“…All questionnaires were adopted from (Logan et al , 2012; Lee and Hong, 2016; Soares and Pinho, 2014; Prendergast et al , 2009; Dinh and Mai, 2016; Tan et al , 2012; Rauniar et al , 2014; Kirik et al , 2015; Kim and Johnson, 2016; Bian and Moutinho, 2011; Saaksjarvi and Samiee, 2011; Sasmita and Suki, 2015; Wang and Tsai, 2017; Anselmsson et al , 2014). All the questions were close-ended, and respondents were given options to mark the options which suit them the best.…”

Section: Methodsmentioning

confidence: 99%

Translating the impacts of social advertising on Muslim consumers buying behavior: the moderating role of brand image

Rehman

Zeb

2022

JIMA

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Purpose This study aims to examine the impact of social advertising (informative, entertainment, credibility, ease of use, privacy and contents) on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan along with the moderating role of brand image. Precisely, it focuses on the marketing techniques and strategies in social advertising to enhance buying behavior. Design/methodology/approach Using the convenience sampling technique, data was collected from 304 Muslim consumers during the Holy Month of Ramadan. Questionnaires were self-administered, and data was analyzed via Smart partial least square structural equation modeling. Findings Social advertising (informative, entertainment, credibility, privacy, ease of use, contents) and brand image have a positive relationship with the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan, while the brand image has nonmoderating effects. Furthermore, social advertising has a positive and significant relationship with the brand image. Research limitations/implications This study is only limited to fashion clothing brands in the Malaysian Muslim community and is based only on the few dimensions of the theory of reasoned action and technology acceptance model (TAM). Practical implications Results clarified the impact of social advertising and brand image on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan and the moderating role of brand image in achieving the business objectives. Originality/value This study has evaluated the effects of social advertising and brand image in enhancing the buying behavior of Muslim consumers during the Holy Month of Ramadan toward the fashion clothing brands along with the moderating role of brand image based on the theory of reasoned action and TAM model. Precisely, this study examined the unique characteristics of social advertising and the relative importance of informative, entertainment, credibility, ease of use, privacy and content in enhancing the buying behavior of Muslim consumers during the Holy Month of Ramadan, where consumers are emotionally involved in buying fashion clothing brands due to Eid al Fitr celebration.

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Feeling better when buying more? Harmonious passion and obsessive passion in online food group buying

Cited by 22 publications

References 54 publications

Consumers’ intentions to use online food delivery systems in the USA

Consumers’ intentions to use online food delivery systems in the USA

Antecedents and consequences of compulsive buying behaviour: the moderating effect of financial management

Translating the impacts of social advertising on Muslim consumers buying behavior: the moderating role of brand image

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