Feeling Lonely Increases Interest in Previously Owned Products

Huang, Feifei; Fishbach, Ayelet

doi:10.1177/00222437211030685

Cited by 23 publications

(11 citation statements)

References 70 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Extant research investigating consumer responses to social exclusion comes from three perspectives. First, to fulfil social belongingness, excluded individuals will spend strategically to conform to the affiliation source (Mead et al, 2011), interact with anthropomorphic brands (Mourey et al, 2017), and increase their preference for previously owned products (Huang and Fishbach, 2021). Second, as exclusion produces a dampened sense of control, consumers tend to pursue riskier but potentially more profitable financial opportunities to obtain the instrumentality benefits of money (Duclos et al, 2013).…”

Section: Social Exclusion and Green Consumptionmentioning

confidence: 99%

“…, 2011), interact with anthropomorphic brands (Mourey et al. , 2017), and increase their preference for previously owned products (Huang and Fishbach, 2021). Second, as exclusion produces a dampened sense of control, consumers tend to pursue riskier but potentially more profitable financial opportunities to obtain the instrumentality benefits of money (Duclos et al.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

See 1 more Smart Citation

Does social exclusion lead to a decrease in green consumption? The roles of loss of control and unwillingness to sacrifice

Wang

Liu

2022

APJML

View full text Add to dashboard Cite

PurposeUnprecedented environmental crises threaten the world, and most environmental problems are closely associated with human behaviour. At the same time, social exclusion and loneliness occur widely, influencing consumers' product preferences and choices. Hence, this study aimed to explore the impact of social exclusion on green consumption and its underlying mechanisms.Design/methodology/approachThe paper opted for an empirical study with different research designs and green consumption measures. This pilot study investigated the relationship between social exclusion and green consumption by examining the frequency of green consumption behaviours in the past. Study 1 established a causal link between these two variables by manipulating social exclusion in a controlled experiment and assessed green product preferences. Study 2 further generalised the results of the secondary data analysis from the World Values Survey (WVS).FindingsOverall, the research study provides convergent evidence that chronically or transiently excluded consumers are less likely to implement green consumption than their counterparts who do not feel socially excluded; this effect is partially mediated by a reduced sense of control and willingness to sacrifice for society after social exclusion.Originality/valueBased on social exclusion theory and considering the unique characteristics of green consumption, this study enriches research in the fields of social exclusion and green consumption, revealing the negative effect of social exclusion on green consumption and the dual mediators in this relationship.

show abstract

Section: Social Exclusion and Green Consumptionmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Does social exclusion lead to a decrease in green consumption? The roles of loss of control and unwillingness to sacrifice

Wang

Liu

2022

APJML

View full text Add to dashboard Cite

show abstract

“…Linking value is created by shared sense of ethical we-ness for sustainability. Feeling lonely intensifies consumers' liking for secondhand goods as lonely consumers' desire to symbolically connect with previous owners (Huang & Fishbach, 2021). This logic may apply to buyers and sellers closet cleaning, especially during the pandemic.…”

Section: Discussionmentioning

confidence: 99%

Deriving Value-in Digital Disposal: Exploring Closet Cleaning on Instagram

Williams,

Caulfield

2024

Journal of Creating Value

View full text Add to dashboard Cite

While there is a fair amount of research on consumer disposal, there is scant research on value in disposition and a need for more research on the role of social media in the consumer disposal decision-making process. This research provides insights into how consumers create value-in disposal through social media ‘closet cleanout’ pages on Instagram. Through a grounded theory approach, interviews with Instagram closet cleaners reveal how value-in disposition is enacted using Holbrook’s (1998) classification of value. The findings show the multidimensional nature of value in digital disposal and empirically substantiate the enduring nature of Holbrook’s (1998) value conceptualization.

show abstract

“…Used products also appear to appeal to lonely consumers because they provide a symbolic connection to previous users. Across a series of studies, Huang and Fishbach (2021) showed that both chronic and transient loneliness are positively related to preferences for used (vs. new) products, that simply being alone (sitting alone, shopping alone) is associated with greater preference for used products, and experimentally inducing temporary feelings of loneliness increases interest in consuming used products, and this effect is mediated by the desire to connect with prior owners.…”

Section: Consumer Responses To Lonelinessmentioning

confidence: 99%

Coping with loneliness through consumption

2022

View full text Add to dashboard Cite

Humans are remarkably social beings who are highly motivated to establish significant interpersonal relationships. Baumeister and Leary (1995) posit that the need to belong is a fundamental human need that developed evolutionarily to increase the likelihood of survival. The establishment of social groups provided advantages in securing food, providing protection against outside threats, and increasing reproductive opportunities (Heinrich & Gullone, 2006), and thus the general motivation to establish social connections became a selectedfor trait that propagated psychological mechanisms that favored positive social contact and disfavored social isolation. Thus, over time, the need for developing satisfying social connections became psychologically embedded (Leary, 2015), and fundamental belongingness needs form the basis of several early psychological theories of human development that focus on the relation between establishing meaningful social relationships and the development of self-identity (Bowlby, 1969;Erikson, 1993;Heinrich & Gullone, 2006;Rokach, 1989). However, despite the strong (wired-in) motivation to establish social connections, sometimes people feel a disconnect between their desired level of social connection and what they perceive their current level to be. In other words, they perceive that their belongingness needs are not being met, and this discrepancy between desired and currently perceived feelings of belongingness results in feelings of loneliness.The feeling of loneliness-like any threat to fundamental human needs-is an aversive state from which people are highly motivated to escape (Baumeister & Leary, 1995;Perlman & Peplau, 1981;Rucker & Cannon, 2019). Often this is not problematic; after all, almost everyone experiences feelings of loneliness from time to time Rotenberg, 1999), and these feelings of loneliness are usually easily remedied by establishing new social connections or re-establishing old ones. However, at least two interrelated aspects of loneliness make it very problematic. The first is that although most people are successful at alleviating momentary feelings

show abstract

Feeling Lonely Increases Interest in Previously Owned Products

Cited by 23 publications

References 70 publications

Does social exclusion lead to a decrease in green consumption? The roles of loss of control and unwillingness to sacrifice

Does social exclusion lead to a decrease in green consumption? The roles of loss of control and unwillingness to sacrifice

Deriving Value-in Digital Disposal: Exploring Closet Cleaning on Instagram

Coping with loneliness through consumption

Contact Info

Product

Resources

About