“…Within the field of multimodal discourse studies, affect is currently gaining attention as a starting point for investigating how power and social forces are enacted through different modes of communication. In relation to diverse political and social phenomena such as homosocial belonging (Franzèn et al, 2020; Kiesling, 2018), neo-Nazi recruitment (Westberg, 2021), premium tourism and traveling (Björkvall et al, 2020; Thurlow, 2020), queer- and language activism (Årman, 2020; Milani, 2015) and the rise of right-wing populism (Breeze, 2019; Wodak, 2015), scholars point to the importance of acknowledging multimodal communication for its potential to accomplish affective meaning-making (cf. Milani and Køhler Mortensen, 2020; Wetherell, 2012).…”