“…The study of affect and emotions in political discourse is not novel; research on populism (Browning, 2019;Homolar & Löfflmann, 2021;Widmann, 2021) or referendum campaigns (Atikcan, 2015;Atikcan et al, 2020) for instance has been demonstrating their role in framing issues to appeal to the population. Parallel to that, research on the EU's politicization has shown that actors and the public increasingly talk about the EU in times of crisis (De Wilde & Zürn, 2012;Hutter & Kriesi, 2019;Rauh et al, 2020), implying a heightened emotionality of European issues (Gellwitzki & Houde, 2022). However, in both strands of research less attention has been paid to the general Gefühlspolitik in the EU, or put differently, how actors are influenced by affective dynamics themselves or how they deliberately invoke emotions and develop affective strategic narratives to reach political objectives.…”