A turn to 'cultural diversity' in the curriculum offers a multitude of opportunities for educational practitioners: questioning Eurocentric knowledge; deconstructing 'marginality'; recognising the ensuing hybridities, intercultural dialogues and encounters in a globalizing world. However, this article questions the current representational pedagogies of cultural and media studies in relation to how they address the epistemic and political grounds upon which the antagonisms of multiculture are played out. It argues that a point of departure for teaching diversity needs to acknowledge the contestations of racialized difference, and the pedagogic im/possibility of encountering otherness outside of domination. A key aim of the article is to explore the entangled politics and practice of teaching diversity, through scrutinizing the challenges of using a 'multicultural' film such as Bend it Like Beckham (dir. Gurinder Chadha, 2002). It has become increasingly common in cultural and media studies to use 'ethnically marked' texts to examine and deconstruct the dynamics of cultural-racial identity formation and representations of otherness. The article interrogates the productive possibilities and limits of such approaches.