“…The literature does outline, however, that women encounter credibility problems when pitching to financiers (Carter & Rosa, 1998;Hisrich & Brush, 1984;Reutzel & Belsito, 2015); are treated differently than their male counterparts by financiers; and are discouraged by financiers in the application process (Alsos & Ljunggren, 2016;Belcourt, Burke, & Lee-Gosselin, 1991;Hisrich & Brush). Leaving routines and similar sources of potential discrimination aside, scholars have suggested that gender differences when seeking access to finance may be explained by financiers' individual perceptions and practices, which unconsciously disadvantage and discriminate against female entrepreneurs Fraser, 2005;Verheul & Thurik, 2001).…”