“Female empowerment is being commercialized”: online reception of girl crush trend among feminist K-pop fans

Sun, Qingyue; Paje’, Dacia; Lee, Hyunmin

doi:10.1080/14680777.2022.2154820

Cited by 5 publications

(2 citation statements)

References 30 publications

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“…Nowadays， female empowerment seems to be the key trait of the "Hallyu", and how South Korean popular music promotes neoliberal feminism through a discourse of resilience, arises as a new problem for producers [3]. The current study has emphasized highlighting female subjectivity and empowerment is commercialized and serves to reinforce patriarchal gender norms [4]. However, there is not enough analysis of the positive effects on female audiences, such as the awakening of female consciousness.…”

Section: Introductionmentioning

confidence: 82%

“…Nowadays, the entertainment industry chain has developed to a fairly sophisticated level, and some scholars argue that the image of idols is artificially shaped by the layers of management oversight due to the widespread use of exploitative management in idol production [5]. It has therefore been argued that the emerging concept of "girl crush" and the trend of emphasizing women's empowerment in the Korean pop industry is a highly commodified form of feminism that essentially maintains the patriarchal status quo and underlying gender dynamics in the Korean pop industry [4].…”

Section: The Evolution Of Korean K-pop Culturementioning

confidence: 99%

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Analysis of the Korean Wave's Evolutionary Trends and Causes from a Feminist Perspective

2023

CHR

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The development of Korean Wave culture has gained more and more attention, and it has also caused a lot of controversy. The causes of the current trend of the Korean Wave are examined while specifically focusing on female empowerment within a feminist context. This paper examines the causes of the current Hallyu trend, with a special focus on women's empowerment in the context of feminism. This study analyzes the development process of the Korean Wave since the late 1990s and the characteristics of its different stages. Specifically, this entails studying the transition from the initial success of Korean dramas to the music industry, which ultimately led to its unique cultural identity as a symbol of Korea. The article specifically discusses the reasons that led the Korean Wave's culture to focus on women's empowerment, including the awakening of women's consciousness, the social and cultural environment, and business. This study argues that the development of K-pop should focus on women's rights, pay attention to the research gap between feminism and women's consciousness, and actively use this opportunity to promote gender equality. This article believes that Korean Wave culture should take the initiative to convey the correct women's thoughts and values, cooperate with the brand's marketing and concept guidance, and let more different types of women be seen by the world.

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Section: Introductionmentioning

confidence: 82%

Section: The Evolution Of Korean K-pop Culturementioning

confidence: 99%

Analysis of the Korean Wave's Evolutionary Trends and Causes from a Feminist Perspective

2023

CHR

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Exploring Fans' Perceptions of Female Power and Empowerment in Media Communication: A Case Study of Blackpink and Its Fandom

2024

SHS Web Conf.

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With the rapid development of K-pop culture globally, its popularity has influenced all aspects of culture and media communication. Social media, being dynamic and participatory, allows individuals to express their opinions. While previous studies highlight K-pop's impact in Western countries, the 'Ban on Korean Culture' policy in China presents a unique case worth exploring. This paper references Blackpink and its fandom to discuss the relationship between fandom perception and female empowerment in media communication. Using quantitative methods and thematic analysis, author will analyze comments and posts on Bilibili. Focusing on Blackpink's activities on Bilibili, the study evaluates three specific events involving the group through the lens of female power and empowerment. This paper will explore different representations of female power in their music videos and fan opinions. Additionally, the study considers how agency companies shape celebrity images. The examination includes debates around Lisa’s Crazy Horse event and Jennie's refusal to sing disrespectful lyrics, highlighting diverse perceptions of female empowerment. This study underscores the interplay between cultural communication and localized interpretations, providing insights into how female power and representation are negotiated in K-pop culture, especially on Chinese social media.

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Girl industries as a sexuality-assemblage in South Korea

Kim

2024

Journal of Gender Studies

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“Female empowerment is being commercialized”: online reception of girl crush trend among feminist K-pop fans

Cited by 5 publications

References 30 publications

Analysis of the Korean Wave's Evolutionary Trends and Causes from a Feminist Perspective

Analysis of the Korean Wave's Evolutionary Trends and Causes from a Feminist Perspective

Exploring Fans' Perceptions of Female Power and Empowerment in Media Communication: A Case Study of Blackpink and Its Fandom

Girl industries as a sexuality-assemblage in South Korea

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