Feminism, Gender, and Agentic and Communal Themes in Narrative Identity

Boytos, Abby S.; Costabile, Kristi A.; Austin, Adrienne B.; Short, Kaylee Augusta

doi:10.1007/s11199-019-01089-x

Cited by 12 publications

(6 citation statements)

References 55 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Feminist identity has been found to be associated with gender role atypicality and criticism of stereotypical depictions of the genders ( van Breen et al, 2017 ). Individuals who identify with feminism also showed a greater likeability of describing themselves with agentic attributes ( Saunders and Kashubeck-West, 2006 ) and to include agentic themes when narrating about their lives ( Boytos et al, 2020 ). Drawing on these findings, in the context of the current study, we take the liberty of referring to a high-agency female AI assistant as the “feminist” condition in our experiment.…”

Section: Review Of the Literature: Agency And Gendermentioning

confidence: 99%

Do Men Have No Need for “Feminist” Artificial Intelligence? Agentic and Gendered Voice Assistants in the Light of Basic Psychological Needs

2022

View full text Add to dashboard Cite

Artificial Intelligence (AI) is supposed to perform tasks autonomously, make competent decisions, and interact socially with people. From a psychological perspective, AI can thus be expected to impact users’ three Basic Psychological Needs (BPNs), namely (i) autonomy, (ii) competence, and (iii) relatedness to others. While research highlights the fulfillment of these needs as central to human motivation and well-being, their role in the acceptance of AI applications has hitherto received little consideration. Addressing this research gap, our study examined the influence of BPN Satisfaction on Intention to Use (ITU) an AI assistant for personal banking. In a 2×2 factorial online experiment, 282 participants (154 males, 126 females, two non-binary participants) watched a video of an AI finance coach with a female or male synthetic voice that exhibited either high or low agency (i.e., capacity for self-control). In combination, these factors resulted either in AI assistants conforming to traditional gender stereotypes (e.g., low-agency female) or in non-conforming conditions (e.g., high-agency female). Although the experimental manipulations had no significant influence on participants’ relatedness and competence satisfaction, a strong effect on autonomy satisfaction was found. As further analyses revealed, this effect was attributable only to male participants, who felt their autonomy need significantly more satisfied by the low-agency female assistant, consistent with stereotypical images of women, than by the high-agency female assistant. A significant indirect effects model showed that the greater autonomy satisfaction that men, unlike women, experienced from the low-agency female assistant led to higher ITU. The findings are discussed in terms of their practical relevance and the risk of reproducing traditional gender stereotypes through technology design.

show abstract

Section: Review Of the Literature: Agency And Gendermentioning

confidence: 99%

Do Men Have No Need for “Feminist” Artificial Intelligence? Agentic and Gendered Voice Assistants in the Light of Basic Psychological Needs

2022

View full text Add to dashboard Cite

show abstract

“…Women’s personality traits are frequently provided as a reason for non-progression to leadership and some researchers argue that women need male role models, male mentors, or to act more like men, to succeed (Azmi et al, 2012; Kim & Cho, 2018). More like men means being “agentic,” with assertive, controlling, dominant, and competitive acumen (Boytos et al, 2020). However, Boytos et al (2020) identified a paradox in which women leaders tend to operate from a stereotypically feminine modality in which collegiality and relationships are important in leadership, but these qualities are often constructed as deficits in women.…”

Section: Leadership Careers and Constraintsmentioning

confidence: 99%

Indonesian Women’s Civil Service Leadership: Analysis of Career Progression Opportunity and Constraint

McLaren

Patmisari

Hamiduzzaman

et al. 2023

Administration & Society

View full text Add to dashboard Cite

Women in Indonesia’s civil service ( n = 320) were surveyed about their career advancement. Analysis of variance identified differences in career progression, and post-hoc comparisons were tested using Fisher’s Least Significant Difference method. We found that family support and interpersonal relationships, paired with superior education to men, were critical to women’s successful leadership progression, especially through the echelon ranks. Qualitative results suggest that interpretations of hadith outweighed more contemporary textual readings, which required strategic maneuvering if women wanted to advance. This is because women’s own career aspirations required their ongoing loyalty to men and strategic maneuvering among filial, societal, and organizational constraints.

show abstract

“…Agentic wording such as the words independent, assertive, ambitious, and decisive are stereotypically men-directed. Communal words such as warm, compassionate, sensitive, emotional are associated more with women [ 27 , 42 – 44 ]. Such gendered words are derived from gender stereotypes which translate into social role expectations and those expectations are often expressed in the way language is used when talking about men versus women [ 45 – 47 ].…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK

Baxter

Czarnecka²,

Schivinski³

et al. 2022

PLoS ONE

View full text Add to dashboard Cite

Following mixed-methods sequential design and drawing on the message-audience congruence concept and homophily theory, across three studies in the UK, we examined the effect of gendered wording and endorser’s gender on the effectiveness of leaflets promoting walking. In Study 1, a mall-intercept study achieved 247 completed questionnaires. Results demonstrated that men and women indicated the highest behavioural intentions for communal wording presented by a male endorser. However, pairwise comparisons revealed that when the wording of the advert was agentic and the endorser was male, males indicated significantly higher scores of behavioural intentions compared with females. Attitude towards the ad for women was highest for communal wording/female endorser; for men it was for agentic wording/male endorser. In Study 2, consumers’ views towards the gendered content were explored in 20 semi-structured interviews. In study 3 we examined the impact of the respondent’s gender role identity on gendered content effectiveness. Overall, when controlled for level of gender role identity, only masculine males evaluated leaflets featuring communal wording negatively which suggests that wording matters only for masculine males, but not for other men and women. Theoretically, we identified that gender-based message-respondent congruence is not a necessary aspect of communications to be effective, except for one group: masculine males. Our study identified dominant gender role identity as a factor that explained respondents’ preferences for presented stimuli. Specifically, males who display masculine gender role identity differ in evaluations of communal wording from all other groups. Social and commercial marketers who target men and women with exercise-related services should consider the use of agentic wording endorsed by a male endorser when targeting masculine men to increase the likelihood of eliciting positive attitudes towards the communication. However, such distinctions should not be associated with differences in women’s evaluations or men who do not report masculine gender role identity.

show abstract

Feminism, Gender, and Agentic and Communal Themes in Narrative Identity

Cited by 12 publications

References 55 publications

Do Men Have No Need for “Feminist” Artificial Intelligence? Agentic and Gendered Voice Assistants in the Light of Basic Psychological Needs

Do Men Have No Need for “Feminist” Artificial Intelligence? Agentic and Gendered Voice Assistants in the Light of Basic Psychological Needs

Indonesian Women’s Civil Service Leadership: Analysis of Career Progression Opportunity and Constraint

Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK

Contact Info

Product

Resources

About