“…Or is it simply being used as a powerful rhetorical device (since, after all, it is accounting information that is being put at the forefront, here. Was there anything ever so objectively real (Moore, 1994))? It does not matter, since although important to those who wish to analyse CEO Tellier's psyche, the important fact is that these are the words used, and whether CEO Tellier actually thinks this way (Cohn, 1987), or intends to seduce others to, seems secondary to an understanding of the discursive struggle thus embodied.…”