“…Understanding what groups stand for is therefore of great importance to a wide range of scholars in the social sciences. For instance, on the societal level, it allows political scientists, sociologists and psychologists better insight into social phenomena such as emerging political movements (e.g., Bednarek-Gilland, 2015 ; Van Bavel & Packer, 2021 ), shifts in power structures, national and international conflicts (McCann et al, 2020 ; Smith, 2021 ; Thome, 2015 ), the impact of groups on sustainability (Horcea-Milcu et al, 2019 ; Udall et al, 2020 ) and public health behaviours (Cruwys et al, 2020 ; Wakefield et al, 2019 ), radicalisation (Hogg, 2021 ; Smith et al, 2020 ), and group processes such as cohesion and social belonging (Buhrmester et al, 2018 ; Healy, 2019 ). On an organisational level, the alignment between employees’ values and the values held by the company or specific work teams has been shown to affect positive working outcomes including productivity and work satisfaction (Chung, 2017 ; van Knippenberg & Hogg, 2018 ).…”