Despite the numerous investigations of photoisomerization reactions from both the computational and experimental points of view, even in complex environments, to date there is no direct demonstration of the direction of rotation of the retinal chromophore, initiating the vision process in several organisms, occurring upon light irradiation. In the literature, many proposals have been formulated to shed light on the details of this process, most of which are extracted from semiclassical simulations. Although high hopes are held in the development of time-resolved X-ray spectroscopy, I argue in this work that simpler but less known techniques can be used to unravel the details of this fascinating photochemical process. In fact, chiroptical spectroscopy would unambiguously prove the direction of the rotatory motion of the chromophore during the photoisomerization process by probing excited state chirality, a piece of information that, so far, has been exclusively extracted from atomistic simulations. I demonstrate this statement by computing the expected chiroptical response along photoisomerization pathways for several models of the retinal chromophores that are found in nature bound to rhodopsins, including nuclear ensemble spectra from semiclassical dynamics simulations, that can be compared with time-resolved experiments.