Fenomena Penggunaan Filter Wajah Augmented Reality Instagram dikalangan Mahasiswa Ilmu Komunikasi Angkatan 2019 Universitas Pattimura, Ambon

Abstract

The article aims to describe the reasons, actions and meanings of using face filters or augmented reality. This research uses a phenomenological approach and uses and gratification theory. These concepts and theories can understand social action through interpretations that can be used to clarify or examine the real meaning, so as to provide an implicit concept of sensitivity and know that audiences have certain needs or urges that can be fulfilled by using media sources. Therefore, this study took a sample of 2019 Communication Science students who were randomly selected and were active Instagram users measured based on the vulnerable time users access Instagram. This data collection technique was carried out through interviews, observations, documentation studies, and literature studies, as well as questionnaires. The results of this study are, teenagers use Instagram filters based on effective, reputation and existence motives. With these motives, users take action. the actions taken are also different according to the desired motives of Instagram filter users. Furthermore, users interpret their actions as life satisfaction.