Ferocious Reality

Ames, Eric

doi:10.5749/minnesota/9780816677634.001.0001

Cited by 19 publications

(1 citation statement)

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“…At the very foundation of healthy product development and adoption lies the requirement for suitable raw materials with global application and flexibility to meet the taste and texture preferences of the local consuming population. To date, breeders of WG species have focused on productivity traits as opposed to directing variety development toward health-related traits (1). Oat provides a model crop for targeting productivity as well as health-related traits like fiber quantity and quality.…”

Section: Thematic Approachmentioning

confidence: 99%

From Seed to Consumer: Defining the Strategic Research Plan

Murphy¹,

Vries²

2013

CFW Plexus

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Research in whole grains is currently conducted at the regional level and across various scientific disciplines. Advancing the research agenda and identifying gaps in research requires the development of a strategic approach that addresses the entire supply chain. By developing and implementing a global strategic research agenda, the whole grain community can reduce duplication, focus resources on targeted projects, and increase the applicability to the global end user. Key to this process are collaboration and embracing systems as opposed to single discipline approaches. Broad thematic areas that can serve as focal points include consumer behavior, health benefits, reformulation and new product development, and breeding whole grains for health related traits. To move from theory into practice requires innovative partnerships related to funding, an action focus, and leadership on a global as opposed to regional level.

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Section: Thematic Approachmentioning

confidence: 99%