Herein, the synthesis and the structural as well as the photophysical characterization of five transition metal complexes bearing a neutral pyridine-pyrazole-based N^N*N^N ligand (L) acting as a tetradentate chelator are reported. The luminophore can be synthesized via two different pathways. An alkyl chain with a terminal tert-butyl moiety was inserted on the bridging nitrogen atom to enhance the solubility of the complexes in organic solvents. Due to the neutral character of L, metal ions with different charges and electronic configurations can be chelated. Thus, complexes with Pt(II) (C1), Ag(I) (C2), Zn(II) (C3), Co(II) (C4) and Fe(II) (C5) were synthesized. Single-crystal X-ray diffraction experiments showed that complex C2 exhibits a completely different structure in the crystalline state if compared with C3 and C5, i.e., depending on the chelated cation. The UV-vis absorption and the NMR spectra showed that the complexes dissociate in liquid solutions, except for the Pt(II)-based coordination compound. Therefore, the photophysical properties of the complexes and of the ligand were studied in the solid state. For the Pt(II)-based species, a characteristic metal-perturbed ligand-centered phosphorescence was traceable, both in dilute solutions as well as in the solid state.