In the 2010s, new family benefits were introduced in Hungary, focusing on large families to halt population decline. However, poverty reduction became sidelined, as these schemes benefited higher‐income earners. Based on poverty statistics, the article investigates how two family types associated with a higher risk of poverty—large families and single‐parent families—fare under this new selective pronatalist system. Furthermore, based on new representative national survey data, the article explores public support for the reforms. Although the income poverty rate for large families significantly decreased during the 2010s, it remained persistently high for single‐parent families, especially large single‐parent families. The findings indicate strong public support for state assistance to large, single‐parent and poor families and state pronatalism. However, the public prioritises support for poor, single‐parent families. This underscores a partial mismatch between public attitudes and government policy. Nonetheless, this policy probably secured public legitimacy, chiefly due to the general support for state pronatalism and large families, which were vigorously implemented in family policies, albeit selectively.