We hypothesized that delaying by approximately 12 h the artificial insemination (AI) of heifers with sex-sorted semen increases pregnancy per AI (P/AI). Holstein heifers (n = 1,207) were fitted with a collar containing an automated estrus-detection device (HR-LDn tags, SCR Engineers Ltd., Netanya, Israel) at 10.7 ± 0.02 mo of age. Once they reached 330 kg, heifers were enrolled in an ovulation synchronization protocol (5-d Cosynch + controlled internal drug release; Zoetis, Parsippany-Troy Hills, NJ). Study personnel recorded the heifers that were in estrus according to the Data-Flow II software (SCR Engineers Ltd., Netanya, Israel) twice daily at 0500 and 1500 h from the day of the first PGF 2α (Estrumate; Merck Animal Health, Madison, NJ) injection to 72 h later. Heifers enrolled in the conventional (CONV) and early sex-sorted (SSEarly) semen treatments detected in estrus at 0500 and 1500 h were AI at 0600 and 1600 h of the same day, respectively. Heifers enrolled in the late sex-sorted (SSLate) semen treatment detected in estrus at 0500 and 1500 h were AI at 1600 h of the same day and 0600 h of the following day, respectively. All heifers not detected in estrus by 72 h after the first PGF 2α injection received a GnRH (Fertagyl; Merck Animal Health, Madison, NJ) injection at 0500 h. Heifers in the CONV and SSEarly treatments were AI at fixed time at 0600 h, whereas heifers in the SSLate treatment were AI at fixed time at 1600 h. Among heifers detected in estrus, the ranges of the interval from the onset of estrus to AI were 3.6 to 28.5 h, 0.0 to 25.5 h, and 9.4 to 36.8 h for the CONV, SSEarly, and SSLate treatments, respectively. Among heifers AI at fixed time, the ranges of the interval from the GnRH injection to AI were 0 h for heifers in the CONV and SSEarly treatments and 8.5 to 11.7 h for heifers in the SSLate treatment. The P/AI at 62 ± 1 d after the first AI was greater for CONV (63.1 ± 2.6%) compared with SSEarly (43.3 ± 2.6%) and SSLate (44.8 ± 2.7%). A greater percentage of heifers enrolled in the SSEarly (65.8 ± 2.5%) and SSLate (70.0 ± 2.5%) treatments produced a live female calf compared with the CONV treatment (40.5 ± 2.7%). When the values of 1-d-old female and male calves were USD $0 and the cost of replacement heifers was $750, the cost of raising heifers from enrollment to calving was lesser for the CONV treatment than the SSEarly treatment, but SSLate treatment did not differ from CONV and SSEarly treatments. When the values of a 1-d-old female calf ≥$130 and 1-d-old male calf ≥$30 and the cost of replacement ≥$1,000, no differences were observed among treatments in the cost from enrollment to calving. We conclude from this experiment that the P/AI with sex-sorted semen is not improved when insemination is delayed by approximately 12 h.