“…The 1990's saw the rise of DJs to celebrity figures and whilst genres, events, media and technology have evolved to create a range of underground and mainstream elements, DJs remain a central element of contemporary (electronic) dance music culture. This paper focuses specifically on DJs, revered by participants and the media and endowed with various qualities associated with authenticity, uniqueness, artistic credibility, creativity and performance (see Brewster & Broughton, 2000;Farrugia & Swiss, 2005;Girard, 2011;Haslam, 2001;Jackson, 2004;Langlois, 1992;Montano, 2010;Montano, 2011;Phillips, 2009;Reynolds, 1998). Whilst there is a wealth of literature relating to DJs, analysis of the media discourses surrounding them is limited.…”