2015
DOI: 10.1080/15295036.2015.1103377
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Fetishizing Flo: Constructing Retail Space and Flexible Gendered Labor in Digital-Era Insurance Advertising

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Cited by 5 publications
(1 citation statement)
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“…Following the preliminary mapping and open coding exercise, the research team collectively discussed the emergence of themes around these elements and three themes emerged as main findings. This method was based off of similar studies exploring gender in media texts through qualitative textual analyses (Dworkin & Wachs, 2004; McAllister et al, 2015).…”
Section: Methodsmentioning
confidence: 99%
“…Following the preliminary mapping and open coding exercise, the research team collectively discussed the emergence of themes around these elements and three themes emerged as main findings. This method was based off of similar studies exploring gender in media texts through qualitative textual analyses (Dworkin & Wachs, 2004; McAllister et al, 2015).…”
Section: Methodsmentioning
confidence: 99%