Aims Rapid and efficient magnetization of human bone marrow stromal cells (BMSC) through functionalized magnetic nanoparticles (MNP).Methods MNP were functionalized with poly(epsilon-lysine) dendrons exposing carboxybetaine residue (CB-MNP) to enhance binding to the cellular glycocalix. BMSC were incubated with CB-MNP or non-functionalized PAA-MNP for 5-30 minutes in suspension.Results CB-MNP functionalisation increased the magnetization efficiency by 3-fold.Remarkably, 66% of cells were magnetized after only 5 minutes and the maximum efficiency of >80% was reached by 15 minutes. BMSC viability, proliferation and differentiation were not impaired: actually, adipogenic and osteogenic differentiation were even improved.Conclusions Carboxybetaine-dendron functionalization ensured rapid and efficient BMSC magnetization and allowed innovative suspension labelling, with a potential for bypassing adhesion culture of progenitors for regenerative medicine.