We study a cluster Ising model with non-Hermitian external field which can be exactly solved in the language of free fermions. By investigating the second derivative of energy density and fidelity, the possible new critical points are tentatively located. String order parameter and staggered magnetization are then detected to reveal emergent phases of brand new characteristics. To categorize the exotic phases induced by non-Hermiticity, we calculate the variation mode of spin correlation function, which indicates the emergent critical points denote phase transitions without symmetry breaking. With the help of string order parameter and staggered magnetization, we find that there are four phases after introducing the non-Hermiticity-two symmetry-protected-topological (SPT) phases, one paramagnetic (PM) phase and one antiferromagnetic (AF) phase. A phase diagram is then presented to graphically illustrate the generation of three critical lines from a critical point as non-Hermitian strength increases, which correspond to SPT-SPT, SPT-PM and PM-AFM phase transition, respectively. Our theoretical work is expected to be realized in the experiment of ultracold atoms, pushing for progress in exploring novel topological phases and phase transitions.