Cross-polarization (CP) is a technique commonly used for the signal enhancement of NMR spectra; however, applications to quadrupolar nuclei have heretofore been limited due to a number of problems, including poor spin-locking efficiency, inconvenient relaxation times, and reduced CP efficiencies over broad spectral bandwidths�this is unfortunate, since they constitute 73% of NMR-active nuclei in the periodic table. The Broadband Adiabatic Inversion CP (BRAIN-CP) pulse sequence has proven useful for the signal enhancement of wideline and ultra-wideline (i.e., 250 kHz to several MHz in breadth) powder patterns arising from stationary samples; however, a comprehensive investigation of its application to half-integer quadrupolar nuclei (HIQN) is currently lacking. Herein, we present theoretical and experimental considerations for applying BRAIN-CP to acquire central-transition (CT, +1/2 ↔ −1/2) powder patterns of HIQN. Consideration is given to parameters crucial to the success of the experiment, such as the Hartmann−Hahn (HH) matching conditions and the phase modulation of the contact pulse. Modifications to the BRAIN-CP sequence such as flipback (FB) pulses and ramped contact pulses applied to the 1 H spins are used for the reduction of experimental times and increased CP bandwidth capabilities, respectively. Spectra for a series of quadrupolar nuclei with broad CT powder patterns, including 35 Cl (S = 3/2), 55 Mn (S = 5/2), 59 Co (S = 7/2), and 93 Nb (S = 9/2), are acquired via direct excitation (CPMG and WCPMG) and indirect excitation (CP/CPMG and BRAIN-CP) methods. We demonstrate that proper implementation of the sequence can enable 1 H-S broadband CP over a bandwidth of 1 MHz, which to the best of our knowledge is the largest CP bandwidth reported to date. Finally, we establish the basic principles necessary for simplified optimization and execution of the BRAIN-CP pulse sequence for a wide range of HIQNs.