Fields of opportunity: How marketers design the transaction game with transaction field maps

Wallman, Jeffrey P.

doi:10.1016/j.indmarman.2014.04.002

Cited by 7 publications

(4 citation statements)

References 80 publications

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“…Process-based studies should apply different methods when focusing on the actions of different actors. For example, transaction file mapping (Wallman, 2014) would allow capturing strategic actions of actors as they create new rules and action to influence roles and positions in a network. To reveal how such rules are formed, attention should be turned to micro level interactions, such as patterns and routines, within the organization (Jansson, 2007).…”

Section: Researching the Individual And Cognitive Processes In Strategizingmentioning

confidence: 99%

Conceptualizing mechanisms influencing strategizing in business networks

Ramström

Törnroos

2017

JBIM

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Purpose The purpose of this paper is to study how insights from socio-cognitivism (sensemaking and interaction) in conjunction with institutional theory enhance our knowledge of strategizing in business networks through role and position. Design/methodology/approach This paper is conceptual and reviews extant literature from the fields under scrutiny, presenting and analyzing new combined approaches. Findings Current writings concerning strategizing in networks need to be supplemented in the area of strategic business network research. Interaction, sensemaking and institutionalization, as well as the network in which a firm is embedded, are important for strategically developing network positions and the roles of actors. Research limitations/implications This conceptual paper suggests mechanisms affecting role and position in networks and calls for empirical research to deepen the understanding of the change forces at play in embedded relational situations for firms. Originality value This study adds to current conceptual knowledge of strategizing in business networks. It presents a comprehensive perspective in viewing how key forces impact on the strategic position and role of corporate actors (both managers and firms) in networks.

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Section: Researching the Individual And Cognitive Processes In Strategizingmentioning

confidence: 99%

Conceptualizing mechanisms influencing strategizing in business networks

Ramström

Törnroos

2017

JBIM

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“…Both, open innovation and absorptive capacity, have important complementarities that need much more attention by industrial marketing, innovation management, and strategy scholars (Spithoven, Clarysee, & Knockaert, 2011). As Wallman (2014) highlights, the increasing complexity of business, especially in B2B markets, makes more relevant for marketing academics to create new ways of thinking about marketing capabilities and strategy.…”

Section: Introductionmentioning

confidence: 99%

Knowledge management and innovation in knowledge-based and high-tech industrial markets: The role of openness and absorptive capacity

Castro

2015

Industrial Marketing Management

209

107

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“…Rules and rule networks contribute to social order. Entirely new spheres of action (e.g., social media) and transaction (e.g., blockchains, online games) can arise from complex networks of rules (e.g., Schulz, ; Wallman, ). At the same time, new differences and complementarities can arise as formerly unconnected regimes become connected.…”

Section: Discussionmentioning

confidence: 99%

The Dynamics of Embedded Rules: How Do Rule Networks Affect Knowledge Uptake of Rules in Healthcare?

Zhu

Schulz

2019

J Management Studies

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Rules – in organizations and elsewhere – often become connected to other rules pertinent to similar or related action, and often they form rule networks that structure entire organizations and jurisdictions. Although rule networks are a common phenomenon, their effects on rule change have found little attention so far. How do rules change when they become embedded in rule networks? We build on prior conceptions of performance programs, organizational learning, and organizational knowledge to explore how rule network characteristics affect different types of knowledge uptake revisions of rules. Our analysis is quantitative and longitudinal and draws on archival data of clinical practice guidelines in a Canadian regional healthcare organization. Our findings indicate that the inbound networks of guidelines significantly affect their revisions. Our study suggests that rule networks shape the speed and direction of knowledge uptake of rules. Rules are dynamic, and their elaboration is path dependent and network dependent.

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Fields of opportunity: How marketers design the transaction game with transaction field maps

Cited by 7 publications

References 80 publications

Conceptualizing mechanisms influencing strategizing in business networks

Conceptualizing mechanisms influencing strategizing in business networks

Knowledge management and innovation in knowledge-based and high-tech industrial markets: The role of openness and absorptive capacity

The Dynamics of Embedded Rules: How Do Rule Networks Affect Knowledge Uptake of Rules in Healthcare?

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