Business educators’ mission is to help students develop knowledge, attitudes, behaviors, and skills that will help them be successful once they graduate. This is certainly true of ethical issues, including the use of deception. This study reports on an assignment that can increase students’ awareness of their own capacity for deceptiveness, self-reflection on what this means for them and the greater business world, and awareness of the different types of deceptiveness that can and do occur. Data is provided from 239 undergraduate/graduate students at two universities on three campuses who completed a five-day deception measurement exercise. Students measured and categorized their deception behavior and reflected upon the results. Results suggest the objectives were met regardless of school location, method of classroom delivery, level of instruction, or whether the assignment was mandatory or not. The fact that this exercise has been used at multiple universities under almost every class modality suggests it can be successfully replicated at other universities for many courses.