2012
DOI: 10.1038/ijo.2012.156
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Fighting obesity or obese persons? Public perceptions of obesity-related health messages

Abstract: These findings have important implications for framing messages in public health campaigns to address obesity, and suggest that certain types of messages may lead to increased motivation for behavior change among the public, whereas others may be perceived as stigmatizing and instill less motivation to improve health.

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Cited by 215 publications
(159 citation statements)
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References 37 publications
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“…This is an important finding because a longitudinal study examining WB and adverse eating and weight related outcomes found WB from both family and peers predicted unhealthy weight control behaviors and higher body dissatisfaction in females and higher BMI in males (Puhl et al, 2017). Our results also indicate WB was positively correlated with BMI which is consistent with previous reports (Bucchianeri et al, 2014;Feeg et al, 2014;Friedman et al, 2005;Puhl, Peterson, & Luedicke, 2013). It is evident from these results that low-income overweight and obese adolescents are dealing with stigmatizing experiences related to weight.…”
Section: Discussionsupporting
confidence: 91%
“…This is an important finding because a longitudinal study examining WB and adverse eating and weight related outcomes found WB from both family and peers predicted unhealthy weight control behaviors and higher body dissatisfaction in females and higher BMI in males (Puhl et al, 2017). Our results also indicate WB was positively correlated with BMI which is consistent with previous reports (Bucchianeri et al, 2014;Feeg et al, 2014;Friedman et al, 2005;Puhl, Peterson, & Luedicke, 2013). It is evident from these results that low-income overweight and obese adolescents are dealing with stigmatizing experiences related to weight.…”
Section: Discussionsupporting
confidence: 91%
“…These images suggest that body fat, in and of itself, is a direct cause of physical degeneration. The ethical issues of continuing to use images in social marketing campaigns that stigmatize fat people and show them as inevitably unattractive, ill and diseased have been raised by a number of critics, including those from within public health (for example, Carter et al 2011, MacLean et al 2009, Puhl et al 2012). Yet they remain a common convention of representation in anti-"obesity" campaigns.…”
Section: Discussionmentioning
confidence: 99%
“…Several researchers have addressed the efficacy of anti-"obesity" campaigns and their reception by target audiences (for example, Faulkner et al 2011, Lewis et al 2010, Puhl et al 2012, Walls et al 2011. Thus far, however, little academic research has been directed at the ways in which commercial research companies contribute to the decisions of government departments or agencies about health-related social marketing campaign initiatives, including those directed at "obesity" prevention and control.…”
Section: Introductionmentioning
confidence: 99%
“…The concept 'healthy lifestyle campaigns' covers a wide range of activities. The public tends to be more positive towards (and motivated by) campaigns that frame their messages around positive health behaviours as opposed to emphasizing the negative aspects of obesity (32) . Equally, support for free weight-loss treatments may very much depend on the specific type of treatment being offered.…”
Section: Discussionmentioning
confidence: 99%