Whale optimization algorithm, as a relatively novel swarm-based intelligence optimization algorithm, has been extensively utilized in numerous scientific and engineering fields. The intent of this work was to devise a modified WOA based on multi-strategy, named MSWOA, to address somewhat deficiencies of the original WOA, such as converging slowly, stagnating at local minima and poor stability. First, a tent map function is adopted to optimize the distribution of the initial population in problem domain. Second, new iteration-based update strategies of convergence factor and inertia weight are constructed to regulate the balance between global and local search capabilities and improve the optimization ability. Additionally, an optimal feedback strategy is presented in the search for prey stage to enhance the global search ability. Numerical experimental results based on 24 test benchmark functions reveal that the proposed MSWOA significantly improves the standard WOA in terms of solution accuracy and convergence speed, and outperforms the comparison algorithms. Furthermore, the results show that the inertia weight strategy has the greatest effect on the performance of basic WOA performance, followed by the convergence factor, and then the optimal feedback strategy.