Film-induced tourism – the impact the of animation, cartoon, superhero and fantasy movies

Florido-Benítez, Lázaro

doi:10.1108/tr-11-2022-0537

Cited by 7 publications

(6 citation statements)

References 37 publications

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“…In the context of film-induced tourism, visit intention is the willingness to visit places once depicted in film or TV drama, including filming sites and associated theme parks (Hahm and Wang 2011;Florido-Benítez 2023). Tourism research from the perspective of the SOR model often categorises visit intention as a behavioural response (Hsiao and Tang 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Rather than merely increasing destination exposure, films can engage the viewer in a deeper emotional connection with the location by empathising with the storyline and characters (Oshriyeh and Capriello 2022). Film characters can be utilised as tourist attractions, destination mascots and celebrity endorsements (Teng and Chen, 2020;Xu et al 2022;Florido-Benítez 2023;Zhou et al 2023). This series of studies on mascots and celebrity-related theories focuses primarily on decent characters, such as super cute cartoons, doctors, soldiers, superheroes and saviours (Kim 2011;Yen and Croy 2013;Xu et al 2022;Florido-Benítez 2023).…”

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confidence: 99%

“…Film characters can be utilised as tourist attractions, destination mascots and celebrity endorsements (Teng and Chen, 2020;Xu et al 2022;Florido-Benítez 2023;Zhou et al 2023). This series of studies on mascots and celebrity-related theories focuses primarily on decent characters, such as super cute cartoons, doctors, soldiers, superheroes and saviours (Kim 2011;Yen and Croy 2013;Xu et al 2022;Florido-Benítez 2023). The success rate of decent characters in promoting film tourism is expected to be higher, whereas villain characters are viewed with scepticism (Pratt 2015).…”

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confidence: 99%

“…Psychology, film and media studies constitute vital sources of research pertaining to emotional contagion, often intertwined with marketing and consumer research to create a comprehensive understanding of the phenomenon (Podoshen, 2013). Considering destination marketers' limited control over film location portrayals, tourism operators must grasp how different film genres affect tourists' emotional responses (Tasci 2009;Florido-Benítez 2023). Hence, exploring the specific factors that prompt emotional contagion among the audience towards villainous characters is essential.…”

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confidence: 99%

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Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity

Yao,

Yang

2024

Humanit Soc Sci Commun

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Film-induced tourism is considered a valuable marketing tool, especially crucial for the recovery of post-pandemic tourism. The rapid growth of digital streaming platforms has enabled film and television works to reach global audiences and impact viewers on a broader scale. Scholars and tourism operators increasingly recognise film characters’ pivotal role in global film-induced tourism. While film-induced tourism is generally believed to impact the image of tourist destinations positively, existing research has predominantly focused on the decent characters portrayed in films. However, the allure of captivating audiences is not confined solely to decent characters. According to narrative studies in film and television, villainous characters with extraordinary skills often have a stronger appeal to viewers than decent ones. Therefore, the objective of this study is to explore a rarely discussed topic: how villainous characters enhance the attractiveness of tourist destinations. This interdisciplinary research principally integrates character arc theory and reception aesthetics from film studies, emotion contagion theory from marketing research, and place attachment theory from tourism studies. Accordingly, this study examines the perceived charismatic leadership of villainous characters and its impact on film tourists’ emotion contagion, place attachment and visit intention. The study distributed questionnaires to 532 audiences who watched the Chinese police and crime drama titled, The Knockdown (狂飙), and who acquainted themselves with the villainous character Gao Qiqiang (高启强). Structured equation modelling showed that villainous characters with charismatic leadership can significantly impact the intention of film tourists. Specifically, perceived charismatic leadership directly influenced emotions of pleasure, arousal and admiration. Place attachment existed as a whole or partial mediator of the three emotions and visit intention. Moreover, the audience’s justice sensitivity negatively moderated the positive relationship between perceived charismatic leadership and emotions. Finally, the study provides insights and suggestions for film tourism marketers and screenwriters.

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Section: Literature Reviewmentioning

confidence: 99%

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confidence: 99%

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confidence: 99%

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Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity

Yao,

Yang

2024

Humanit Soc Sci Commun

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“…Theme parks contribute significantly to the sustainability of destinations in numerous areas, including investments in infrastructures, tourism revenues, tax revenues, job creation and community sustenance [1]. Florido-Benítez [2] notes that film-induced tourism can be the perfect marketing tool to attract more tourists to theme parks through movies and the real or fictional characters represented in films such as Marvel, Minions, Avatar, Harry Potter and Disney. Thus, theme park operators are recommended to adopt marketing strategies to improve their brand image, as well as to increase the number visitors at parks and tourist destinations where they are located [3].…”

Section: Introductionmentioning

confidence: 99%

Analysis of Latin American Theme Parks in a Tourism Context

Florido-Benítez

2024

Tourism and Hospitality

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The main goal of this manuscript is to analyse Latin American theme parks as tourist attractions for stimulating future tourism demand after the pandemic crisis. The methodology used in this study is a set of qualitative and quantitative indicators for measuring the most visited Latin American parks from 2011 to 2022 and where they are localised to address the importance of the location of these theme parks and the cities in which they are operating. The results reveal that Latin American parks such as Six Flags Mexico, Beto Carrero World, Hopi Hari, La Feria de Chapultepec and Parque Xcaret are tourist attractions that promote and improve the tourism industry in Latin American cities, and their entertainment activities attract millions of visitors each year. One of the most important findings from this study is that the bus is the primary and most efficient (regarding travel time) mode of transportation in the cities analysed, as well as that there is a high correlation between the success of tourist attractions, their accessibility by plane and on land and their distance to Latin American cities. Moreover, this research constitutes an empirical illustration of the importance of theme parks in cities as tourist attractions and provides a new emerging contribution to the literature on the relationship between theme parks and the means of transportation at tourist destinations.

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Air transport: a complex perspective for US Disney and Universal theme parks

Florido-Benítez

2025

Journal of the Air Transport Research Society

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Film-induced tourism – the impact the of animation, cartoon, superhero and fantasy movies

Cited by 7 publications

References 37 publications

Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity

Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity

Analysis of Latin American Theme Parks in a Tourism Context

Air transport: a complex perspective for US Disney and Universal theme parks

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