Filtering feminisms: Emergent feminist visibilities on Instagram

Savolainen, Laura; Uitermark, Justus; Boy, John D.

doi:10.1177/1461444820960074

Cited by 35 publications

(33 citation statements)

References 38 publications

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“…I agree that you shouldn't judge your art based on Instagram engagement, but it's really hard to not let this stuff get to you. (Instagram) The stakes of engagement are even higher as people are drawn to social media not only by an imaginary of participation, but to gain online visibility and popularity (Savolainen, Uitermark and Boy, 2022). Indeed, due to the algorithmic organisation of information, the former may increasingly require the latter.…”

Section: Living With Numbersmentioning

confidence: 99%

The shadow banning controversy: perceived governance and algorithmic folklore

Savolainen

2022

Media, Culture & Society

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In this paper, I approach platform governance through algorithmic folklore, consisting of beliefs and narratives about moderation systems that are passed on informally and can exist in tension with official accounts. More specifically, I analyse user discussions on ‘shadow banning’, a controversial, potentially non-existing form of content moderation on popular social media platforms. I argue that discursive mobilisations of the term can act as a methodological entry point to studying the shifting grounds and emerging logics of algorithmic governance, not necessarily in terms of the actual practices themselves, but in terms of its experiential dimension that, in turn, indicates broader modalities and relationalities of control. Based on my analysis of the user discussions, I argue that the constitutive logics of social media platforms increasingly seem to run counter to the values of good governance, such as clarity and stability of norms, and consistency of enforcement. This is reflected in how users struggle, desperately, to form expectations about system operation and police themselves according to perceived rules, yet are left in a state of dependency and frustration, unable to take hold of their digital futures.

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Section: Living With Numbersmentioning

confidence: 99%

The shadow banning controversy: perceived governance and algorithmic folklore

Savolainen

2022

Media, Culture & Society

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“…Take cleaning. Despite the messiness of composting, the rubbish fermenting leftovers generates, or the inconvenience of cleaning bulk containers weekly, these routines are visually presented in an Instagram aesthetic, according to which homes are tidy, bright and clean (Savolainen et al, 2022). The desired upkeep demands consistent maintenance of things.…”

Section: Treading My Own Path 'About Me'mentioning

confidence: 99%

Feminised concern or feminist care? Reclaiming gender normativities in zero waste living

Wilde

Parry

2022

The Sociological Review

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Growing awareness of environmental issues and their relation to consumption patterns has given rise to calls for sustainable consumption across the globe. In this article, we focus on the zero waste lifestyle movement, which targets high-consumption households in the Global North as a site of change for phasing out waste in global supply chains. Our article is concerned with asking how gender and household sustainability are mutually constituted in the zero waste lifestyle movement. We establish an analytical tension between understanding zero waste living as a further intensification of feminised responsibility for people and the planet and as offering potential for transformational change – as feminised concern or feminist care. Through qualitative content analysis of the 10 most influential zero waste blogs globally, we show how the five zero waste rules of conduct – refuse, reduce, reuse, recycle, and rot – guide consumers towards everyday and situated engagements with waste. Organised by three cross-cutting themes – communing with nature, organising time, and spending money – we present the normativities these rules call into being for reconfiguring domestic activities such as cooking, cleaning, and grocery shopping. In the discussion, we draw out the implications of zero waste living’s emerging, contradictory gender normativities, while recalling the political economy in which it is situated, namely a neoliberal, postfeminist landscape. We identify a continued feminisation of domestic responsibilities that is uncontested in zero waste living but also explore the progressive potential of waste-free living to bring collective, naturecultural worlds into being as part of domestic environmental labour.

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“…However, in this regard it is important to stress that far from being neutral platforms, social media affordances are affecting the rules and conditions of social interaction (van Dijck and Poell, 2013 ), leading many users to change the ways in which they represent their online identity 17 . The building of influencers' Instagram profiles is far from being unrelated to these dynamics, particularly with regard to the representation of their feminine and feminist subjectivity: as Savolainen et al ( 2022 ) point out, many female Instagram users consciously avoid addressing feminist issues that do not fit the platform's interaction order, and even refrain from expressing political viewpoints that might trigger negative reactions in audience members 18 .…”

Section: Social Media Influencers and Building An Intimate Relationsh...mentioning

confidence: 99%

“… 17 In this regard, Savolainen et al ( 2022 ) describe real filtering practices that female users adopt on Instagram to adapt their profile to the interaction order promoted by the platform. …”

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confidence: 99%

Female influencers: Analyzing the social media representation of female subjectivity in Italy

Roberti

2022

Front. Sociol.

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The paper addresses the representation of female subjectivity on social media, highlighting how such women's images have a significant impact on the gendered narratives and discourses that populate the public sphere. The article analyzes specifically the pattern of femininity represented by female influencers and the bond they are able to establish with their followers. Starting from the notion of post-feminism sensitivity, it highlights how these celebrities embody its ideals in terms of self-realization, independence and empowerment. Finally, the figures of two of the most popular social media influencers in Italy, Chiara Ferragni and Benedetta Rossi, are analyzed, highlighting their ability to represent a successful model of female digital entrepreneurship. The analysis aims to point out how these media personae provide an ambivalent model of female subjectivity, because on one hand they emphasize women's ability to assert themselves as ambitious, professionally autonomous and free-choosing subjects (as postfeminist culture prescribes), but on the other hand they exploit the spur to female self-fulfillment for marketing aims, turning it into a self-branding tool.

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Filtering feminisms: Emergent feminist visibilities on Instagram

Cited by 35 publications

References 38 publications

The shadow banning controversy: perceived governance and algorithmic folklore

The shadow banning controversy: perceived governance and algorithmic folklore

Feminised concern or feminist care? Reclaiming gender normativities in zero waste living

Female influencers: Analyzing the social media representation of female subjectivity in Italy

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