The study examines the problem of using the ideology of imitation modeling in the management of the agricultural enterprise under risk conditions; a schematic diagram of the simulation model of the company’s production activities is presented; basic requirements, postulates, properties, constructs and model equations. The proposed model is adapted to the branch specifics of agriculture; structural consists of several interconnected settlement blocks using an algorithm for determining the wealthy production. Formulated directions for further research: creating a simulation model program for a computer, extension and clarification of the constructs and equations of the model to account for regional specificity