Financial Assurance Aspects of the Tourism Sector Development in Ukraine Under Current Conditions

Matviichuk, Liudmyla; Barsky, Yu.; Lepkyi, Mykhailo I.; Karpyuk, I.; Podolak, V.

doi:10.18371/fcaptp.v4i39.241444

Cited by 4 publications

(1 citation statement)

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“…This is due to many factors: economic potential, human resources, infrastructure. These recommendations are aimed at reducing the effects of the crisis and ensuring the resumption of tourism (Matviichuk, 2021).…”

Section: Resultsmentioning

confidence: 99%

Anti-Crisis Marketing at the Enterprises of the Tourist Business in the Conditions of European Integration

Zakharova

2022

TSEJ

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The purpose of the paper is to set of organizational and economic relations that arise during the development and implementation of the mechanism of anti-crisis marketing, under the influence of external factors such as pandemic and war. Methodology. The survey is based on the use of methods and principles of system, logical management, statistical, program and target methods. The statement and proof of working hypotheses were carried out on the basis of methods of classification, balloon-index estimations, expert methods. Results. Analytical work on the analysis of trends in the development of tourism business in the context of European integration is completed. The most probable changes in the trends of 2022, awaiting the tourism industry, are given. Emphasis is placed on the development of domestic tourism for countries with favorable natural conditions and appropriate infrastructure. To assess the situation of the tourism business, a survey was conducted using the developed questionnaire in Google forms. It has been revealed that the system of anti-crisis marketing has properties that determine the features of the management mechanism: flexibility and adaptability, ability to diversification and timely situation response, the ability to effectively use the innovative potential of the enterprise; its identification and development of appropriate anti-crisis measures. It is proved that the tourism sector should change its priority, be flexible and adaptable. Today, the emphasis of tour operators in 2022 should be on domestic tourism: recreational tourism; relaxation tours that help restore health; tourist trips with the direction of art, pottery, etc. The analysis of the market and the influence of factors on the activity of the enterprises of tourism business have been conducted. Tourism companies can apply different directions in the anti-crisis programs that will help the enterprise to overcome the crisis: borrowing from the experience of countries of the world; diversity and quality of services; staff motivation: to create a common system of remuneration of personnel depending on the result of activity of the hospitality industry; support of the country. Practical implications. A program of anti-crisis actions has been proposed, which will become an important component of future development and not a decline. Value/originality. Introduction of the mechanism of crisis management at the enterprise of tourism business, using marketing tools.

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Section: Resultsmentioning

confidence: 99%

Anti-Crisis Marketing at the Enterprises of the Tourist Business in the Conditions of European Integration

Zakharova

2022

TSEJ

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Розвиток Індустрії Гостинності В Сучасних Умовах: Тенденції Та Заходи Посилення Конкурентних Переваг

Vakhovych¹,

Matviichuk²,

Smal³

2022

ФКДПТП

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Abstract. The article is devoted to the study of trends in the development of the hospitality industry in the regions of Ukraine. The content and significance of the hospitality industry in the social and economic development of the regions are considered. The content of the studied definitions is determined; approaches to determining the relationship between the concepts of «hospitality industry» and «tourism industry» are generalized and formulated. The main indicators that characterize the consumption of services in the hospitality industry are determined. It is proved that the main such indicators are the contribution of the tourism industry to GDP, the volume of tourist tax. It is determined that the state and development of the hospitality industry also characterize the volume of capital investments by types of economic activity in the field of temporary accommodation and catering. The analysis of these indicators in dynamics and in the regional context is carried out. Trends in the development of the hospitality industry in modern conditions are described. Significant regional differentiations in the payment of tourist fees in Ukraine were revealed, as well as a decrease in almost all indicators of the development of the hospitality industry. Data from the World Travel and Tourism Council on the state of the hospitality industry in Ukraine are analysed. A reduction in the total contribution of travel and tourism to employment in Ukraine in 2020 to 6.3% was revealed. Directions and measures to strengthen the competitive advantages of the hospitality industry in the regions of Ukraine are identified. The conditions of activity of business entities of the hospitality industry are defined, which include flexibility and the ability to quickly adapt to modern market conditions, the introduction of safety and hygiene measures, optimization of business forms, the development of digital technologies, strengthening the role of healthy food, expanding the range of products and services of tourist regions, the rapid development of delivery services, orientation to environmental activities, strengthening the requirements for personnel qualifications, etc. It is proved that promising areas of increasing the competitive advantages of the hospitality industry in modern conditions are increasing the level of financing of the industry, intensifying the efforts of local governments to target the use of funds from the tourist fee on the ground, as well as the use of tools for strategizing and programming the development of the hospitality industry in regions, combining industry stakeholders into clusters, alliances, and so on. Keywords: competitive advantages, hospitality industry, regional development, tourist tax. JEL Classification L83 Formulas: 0; fig.: 3; tabl.: 1; bibl.: 14.

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Integration Directions to Improve the Competitiveness of the Hospitality Industry

Matviichuk

Smal

2022

TSEJ

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The article is devoted to the study of trends in the hospitality industry in Ukraine and the world and the search for ways to improve the competitiveness of the study area. The aim of the publication is to substantiate the directions of increasing the competitiveness of the hospitality industry in the regions of Ukraine in modern conditions on the basis of the analysis of trends in the studied sphere. Methodology. The study is based on the analysis of scientific literature and points of view of foreign and domestic experts in the field of hospitality. The study also used analytical data of the World Travel and Tourism Council and the National Tourism Organization of Ukraine. During the organization and conduct of the study were used general scientific and special methods, such as analysis, synthesis, comparison, identification of destructive factors affecting the state and development of the hospitality industry. Using a structural-logical method, presented a vision of the implementation of modern ways to improve the competitiveness of the hospitality industry in the regions of Ukraine in the conditions of the spread of pandemic. Results. The content and importance of the hospitality industry in the development of the regions of Ukraine and the world. Defined the content of the definitions under study, summarized and formulated approaches to defining the relationship between the concepts of "hospitality industry" and "tourism industry". The analysis of the main indicators of the hospitality industry. In order to find ways to improve the competitive advantages of the hospitality industry and determine the target audience the analysis of indicators of inbound and outbound tourism in Ukraine. Described trends in the development of the hospitality industry in modern conditions. The decrease in almost all indicators of development of the hospitality industry is revealed. The data of the World Council of Travel and Tourism about the state of the hospitality industry in Ukraine are analyzed. The reduction of the total contribution of travel to employment in Ukraine in 2020 to 6.3% was revealed. Identified directions and measures to strengthen the competitive advantages of the hospitality industry in the regions of Ukraine. It is proved that promising directions to improve the competitiveness of the hospitality industry in modern conditions are the association of business entities of the industry, as well as the use of modern digital and information tools. Such associations can be alliances, clusters, unions, brotherhoods, and so on. Joint cooperation of economic entities of the region will allow to create a comprehensive regional product that meets international standards, the needs of modern consumers, safe and of high quality, as well as able to integrate into the world tourism market. Practical implications. The study, based on analysis of major trends in the hospitality industry in Ukraine and the world has allowed to define integrated directions for improving the competitiveness of the hospitality industry, the implementation of which in the regions allows you to create a comprehensive regional product that meets international standards and the needs of the modern consumer, is of high quality and safe. Value/originality. The proposed directions for improving the competitiveness of the hospitality industry are the leading tools of regional development, which will quickly overcome the consequences of the spread of the pandemic, promote socio-economic growth of regions and the integration of regional products and services in the global tourism market.

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Financial Assurance Aspects of the Tourism Sector Development in Ukraine Under Current Conditions

Cited by 4 publications

References 1 publication

Anti-Crisis Marketing at the Enterprises of the Tourist Business in the Conditions of European Integration

Anti-Crisis Marketing at the Enterprises of the Tourist Business in the Conditions of European Integration

Розвиток Індустрії Гостинності В Сучасних Умовах: Тенденції Та Заходи Посилення Конкурентних Переваг

Integration Directions to Improve the Competitiveness of the Hospitality Industry

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