Financial Capability in Africa: Innovation Through Evidence, Practice, and Policy

Ansong, David; Okumu, Moses; Koomson, Isaac

doi:10.1007/s40609-022-00256-5

Cited by 9 publications

(4 citation statements)

References 27 publications

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“…Addressing limited financial inclusion requires a multifaceted approach involving governments, financial institutions, non-profit organizations, and other stakeholders. Initiatives such as mobile banking, microfinance, financial literacy programs, and regulatory reforms have expanded access to financial services and empowered marginalized communities (Jubril et al [10], Ansong et al [11], Danladi et al [12]). Leveraging technology, such as mobile money and digital banking platforms, plays a crucial role in bridging the gap and reaching underserved populations (Bailey et al [13]).…”

Section: Financial Inclusionmentioning

confidence: 99%

Determinants of Financial Inclusion in Kenya: A Demand-Side Perspective

Njenga,

Irungu

2024

AJPAS

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This study sought to analyze the underlying financial inclusion determinants in Kenya. The study applies ordinal logit regression to examine the effect of the residential area, gender, education level, marital status, and employment type on financial inclusion. Financial inclusion is measured by developing a financial inclusion index for ten binary financial services variables. From the index, three financial inclusion levels are designed. These include low financial inclusion with scores of zero to three, medium with scores of four to six, and high level with scores of seven to ten. The estimates of the ordinal model are statistically significant for all factors considered except gender. Area of residence, age, education type, income, and marital status positively affect the log odds of financial inclusion, while employment is negatively linked. Education, employment, and marital status have interaction effects on financial inclusion. This study recommends that the Kenyan government formulate and strengthen policies to tackle challenges such as gender disparity, rural bank infrastructure development, fostering an environment conducive for entrepreneurship to address unemployment and income disparities, advocating for secondary school completion, and addressing social issues impacting family stability, including separation or the absence of marriage.

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Section: Financial Inclusionmentioning

confidence: 99%

Determinants of Financial Inclusion in Kenya: A Demand-Side Perspective

Njenga,

Irungu

2024

AJPAS

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“…This is synonymous with the twin factors of financial security and financial stability. This promotes social, sustainable economic, and political development and thus serves to operationalize the SDGs (Ansong, Okumu, & Koomson, 2023). In terms of sustainable development, measured by the achievement of the SDGs, Pandey, Kiran, and Sharma (2022) show an indirect and mediated impact of financial literacy on the factors of sustainable growth.…”

Section: Financial Literacymentioning

confidence: 99%

Moving Beyond Silo Thinking: A Deductive Analysis of Financial Literacy, Financial Inclusion, FinTech, and the UN Sustainable Development Goals

Treu

2023

IJEF

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Financial literacy, financial inclusion, FinTech, and the UN Sustainable Development Goals (SDGs) have thus far been scrutinized only in pairs or separately, without considering their interdependencies and impacts. This lack of examination calls for a deductive argumentative approach to comprehensively analyze all four aspects coherently. The objective is to establish a holistic framework for attaining the SDGs through financial literacy, financial inclusion, and FinTech. The argumentation reveals the existence of intricate theoretical and empirical links between all four objects of investigation. Previous silo thinking or bilateral approaches fall short of fully understanding the comprehensive effects. This paper adopts a holistic perspective, with financial literacy serving as the starting point, as it is indispensable for establishing a positive correlation between financial inclusion, FinTech, and the SDGs. Therefore, financial literacy fosters the adoption and utilization of FinTech, contributes to financial inclusion, and facilitates the achievement of the SDGs. The holistic framework can also guide policymakers in formulating recommendations. Decision-makers should adopt a comprehensive outlook encompassing all four points and prioritize the promotion and expansion of financial education.

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Section: Introductionmentioning

confidence: 99%

“…Fintech companies bring efficiency to financial services; however, it is not easy for customers to keep up with technological developments. Recent technological advancements frustrate customers since less tech-savvy users may feel that they are being excluded from using these services (Ansong et al, 2023). As the emerging global environment responds to crises, it further encloses multidimensional risks and puts consumers in a vulnerable situation (Alhenawi and Yazdanparast, 2022;Yao and Zhang, 2023).…”

Section: Introductionmentioning

confidence: 99%

What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?

Sakas,

Giannakopoulos,

Terzi

et al. 2023

IJBM

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Purpose The paper’s main goal is to examine the relationship between the video marketing of financial technologies (Fintechs) and their vulnerable website customers’ brand engagement in the ongoing coronavirus disease 2019 (COVID-19) crisis.Design/methodology/approach To extract the required outcomes, the authors gathered data from the five biggest Fintech websites and YouTube channels, performed multiple linear regression models and developed a hybrid (agent-based and dynamic) model to assess the performance connection between their video marketing analytics and vulnerable website customers’ brand engagement.Findings It has been found that video marketing analytics of Fintechs’ YouTube channels are a decisive factor in impacting their vulnerable website customers’ brand engagement and awareness.Research limitations/implications By enhancing video marketing analytics of their YouTube channels, Fintechs can achieve greater levels of vulnerable website customers’ engagement and awareness. Higher levels of vulnerable customers’ brand engagement and awareness tend to decrease their vulnerability by enhancing their financial knowledge and confidence.Practical implications Fintechs should aim to increase the number of total videos on their YouTube channels and provide videos that promote their customers’ knowledge of their services to increase their brand engagement and awareness, thus reducing their vulnerability. Moreover, Fintechs should be aware not to over-post videos because they will be in an unfavorable position against their competitors.Originality/value This research offers valuable insights regarding the importance of video marketing strategies for Fintechs in promoting their vulnerable website customers’ brand awareness during crisis periods.

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Financial Capability in Africa: Innovation Through Evidence, Practice, and Policy

Cited by 9 publications

References 27 publications

Determinants of Financial Inclusion in Kenya: A Demand-Side Perspective

Determinants of Financial Inclusion in Kenya: A Demand-Side Perspective

Moving Beyond Silo Thinking: A Deductive Analysis of Financial Literacy, Financial Inclusion, FinTech, and the UN Sustainable Development Goals

What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?

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