process in higher education and direct participation in the organization of the educational process; the ability to speak in front of an audience: to present educational material, to lead a discussion, to argue one's position; knowledge about professional development and improvement of one's own pedagogical skills. Factors that contribute to the formation of a professional image (experience, manner of behavior, communication skills and ethical behavior) and methods of positive influence of effective communicative competence on a teacher's professional image in the classroom and outside are given.