Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture

Bahadir, Berrak; Bahadir, S. Cem

doi:10.1177/1069031x20936278

Cited by 17 publications

(15 citation statements)

References 78 publications

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“…We adopt Hofstede's (2011) cultural dimension theory to investigate the effect of national culture on stockpiling after the WHO's announcement. Hofstede's cultural dimension theory has been widely employed in international marketing research to explain differences in marketing communications and consumer behavior (e.g., Bahadir and Bahadir 2020 ; Dwyer, Mesak, and Hsu 2005 ; Eisingerich and Rubera 2010 ; Kim 2020 ; Pick and Eisend 2016 ). Further, recent studies in other fields have found that Hofstede's cultural values can explain differences in various national responses to the COVID-19 pandemic, such as collectivism increasing adherence to social distancing (e.g., Ashraf 2020 ; Im and Chen 2020 ; Kapitány-Fövény and Sulyok 2020 ; Yeung et al 2021 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

Ahmadi¹,

Habel²,

Jia³

et al. 2021

Journal of International Marketing

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On March 11, 2020, the World Health Organization (WHO) declared the COVID-19 (coronavirus) outbreak a pandemic. In the following days, media reports showed that consumers increasingly stockpiled groceries and household supplies. Interestingly, behavioral data shows that this stockpiling exhibited considerable heterogeneity across countries. Building on cultural dimension theory, the authors theorize that this heterogeneity can be explained by countries' cultural values: Consumer stockpiling after the WHO's announcement was more pronounced in countries whose residents show high uncertainty avoidance, low long-term orientation, low indulgence, and high individualism. The authors confirm these propositions using global mobility data from Google matched with country-level data on cultural values, pandemic reaction policies, and other key variables. This research note thereby integrates the previously disconnected literature on cultural dimension theory and consumer stockpiling in general, as well as providing new and significant knowledge about cross-cultural consumer behavior in crises. Furthermore, the authors provide actionable insights for international policymakers and business managers who aim to predict or control consumer stockpiling in future global crises, in order to enhance consumer well-being.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

Ahmadi¹,

Habel²,

Jia³

et al. 2021

Journal of International Marketing

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“…According to the relevant literature research, we can see that (1) in different stages of economic development, there will be considerable differences in the financial structure of nonpass regions. (2) Financial development is a complex concept with many connotations, and there will be great differences in the selection of measurement indicators [ 3 ]. (3) Everyone is trying to find an optimal matching; it is difficult to achieve this goal [ 4 ].…”

Section: Introductionmentioning

confidence: 99%

[Retracted] Empirical Analysis of Financial Depth and Width Based on Convolutional Neural Network

Zhang

2021

Computational Intelligence and Neuroscience

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There are great differences in financial and economic development in different regions. In different time series and different regions, the effects of financial depth and width on economic development are also different. This paper selects neural network to establish the economic benefit model of financial depth and breadth, which can deeply explore the relationship between financial data and economic data. In order to determine the optimal convolutional neural network parameters, the optimal convolutional neural network parameters are determined through comparative simulation analysis. The convolutional neural network model based on the optimal parameters is applied to the empirical analysis of the effect of financial and economic development in X region. In order to obtain the optimal convolutional neural network parameters, different convolution layers, convolution core size, and convolution core number are compared and simulated. The convolutional neural network model with optimal parameters is used to simulate the financial and economic data of X region. The simulation results show that the density of financial personnel has a certain impact on economic development, so it is necessary to improve the comprehensive quality of financial personnel and promote regional economic development. Therefore, this paper seeks an effective method to study the effect of financial breadth and depth on economic development which can provide a feasible idea for the in-depth research method of financial and economic development.

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“…Hofstede's (1980Hofstede's ( , 1997 cultural framework differentiates six dimensions of national culture: uncertainty avoidance, longterm/short-term orientation, indulgence/restraint, individualism/collectivism, masculinity/femininity, and power distance. Hofstede's cultural dimension theory is widely used in international marketing research to understand variations in consumer behavior (e.g., Bahadir and Bahadir 2020;Kim 2020). Moreover, although the dimensions appeared in the domain of industrial psychology, they address issues that are equally relevant to medical psychology and health in general.…”

Section: Cultural Dimensionsmentioning

confidence: 99%

Cultural Drivers of Health Engagement

Alkire¹,

Myrden²,

Köcher³

et al. 2022

Journal of International Marketing

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Given the well-documented relationship between lifestyle, disease burden, and healthcare costs, there is a greater need to investigate individual factors in health-related attitudes and behaviors. This research extends the rich knowledge developed around engagement, in particular customer engagement, to a new understudied setting – namely, public health – and establishes the concept of health engagement – defined as individuals’ cognitive, emotional, and behavioral investments in health-related interactions centered around managing and taking care of their health. In addition, the current work investigates cultural drivers of the health engagement construct. A multinational survey of 1,208 participants reveals that uncertainty avoidance, long-term orientation, and indulgence are positively related to the salience of one’s health which, in turn, motivates health engagement and, by extension, improves physical and psychological health outcomes. Finally, the authors provide actionable insights for policymakers, public health actors, and business managers who seek to develop health engagement to improve overall public health.

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Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture

Cited by 17 publications

References 78 publications

Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

[Retracted] Empirical Analysis of Financial Depth and Width Based on Convolutional Neural Network

Cultural Drivers of Health Engagement

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