“…Many researchers confirmed that market orientation leads to higher business performance. According to Milichovsky (2015), performance is defined as system of monitoring individual corporate processes on way to implement the appropriate changes in organizational culture, systems and processes. Since 1990, hundreds of measurements have been realized, e. g. Narver and Slater (1990), Jaworski and Kohli (1993), Matsuno and Mentzer (1995), Gray et al (1998), Deng and Dart (1999), Akimova (2000), Langerak (2001), Vázquez (2002), Hooley et al (2003), Woodside (2005), Menguc et al (2007), Sousa andLengler (2011), Smirnova et al (2011), Kaňovská and Tomášková (2012), Julian et al (2014), Wilson et al (2014).…”