The main purpose of this article is to consider the level of financial behavior and financial literacy of students in higher educational institutions. Show what knowledge students have in the field of financial literacy, and how they apply it in real life situations in the modern world, where all types of financial services are actively used. It is also equally important to determine what factors influence the financial behavior of students. Indeed, over the past decades, the financial market, in the context of local wars, armed conflicts, crises, has undergone many changes and innovations. All this has an impact on the social population and requires the study of financial literacy and the formation of financial behavior. All this adds up to a complex financial system. Students already have an understanding of simple financial instruments, but basic knowledge in this area is not enough for a financially independent life. Therefore, it is important to study the financial industry and actively implement this knowledge in everyday life.