Financial rewards for long-term environmental protection

Kaiser, Florian G.; Henn, Laura; Marschke, Beatrice

doi:10.1016/j.jenvp.2020.101411

Cited by 39 publications

(27 citation statements)

References 37 publications

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“…Future studies would benefit from implementing food diaries across all study timepoints, to enhance the accuracy of self-report measures of meat consumption. Alternatively, future research might benefit from using more objective measures of meat consumption, for example by collecting shopping receipts (e.g., Kaiser et al, 2020 ), to overcome potential issues associated with self-report data, such as false reporting and desirability effects. Second this study investigated the effectiveness of different messages in reducing red and processed meat consumption, without measuring whether participants subsequently increased their consumption of other plant-based foods.…”

Section: Discussionmentioning

confidence: 99%

Two Birds, One Stone: The Effectiveness of Health and Environmental Messages to Reduce Meat Consumption and Encourage Pro-environmental Behavioral Spillover

2020

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There is a growing consensus that reducing excess meat consumption will be necessary to meet climate change targets, whilst also benefitting people’s health. Strategies aimed at encouraging reduced meat consumption also have the potential to promote additional pro-environmental behaviors through behavioral spillover, which can be catalyzed through an increased pro-environmental identity. Based on this, the current study tested the effectiveness of a randomized two-week messaging intervention on reducing red and processed meat consumption and encouraging pro-environmental behavioral spillover. Participants were undergraduate students in the United Kingdom ( n = 320 at baseline) randomly allocated to four conditions in which they received information about the health, environmental, or combined (health and environmental) impacts of meat consumption, and a no-message control. The results showed that receiving information on the health and/or environmental impacts of meat was effective in reducing red and processed meat consumption compared to the control group during the intervention period, with some effects remaining one-month later. However, the intervention did not have any effect on pro-environmental identity and there was little evidence of behavioral spillover. Implications for future research and interventions aimed at reducing meat consumption are discussed.

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Section: Discussionmentioning

confidence: 99%

Two Birds, One Stone: The Effectiveness of Health and Environmental Messages to Reduce Meat Consumption and Encourage Pro-environmental Behavioral Spillover

2020

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“…These strategies can be deployed to support the establishment of a bioeconomy as well because they determine the behavioral costs for sustainable biobased consumption on the consumer side, relative to non-sustainable consumption practices. Thus, despite the limited usefulness of incentivization for changing specific behaviors one by one (see e.g., Kaiser et al, 2020) it is a very important lever on a societal level to define the relative costs of more and less sustainable behavior by design. This is not least because the prominence of certain behavior options (e.g., the default in a decision situation, the availability, the tax structure) also has a communicative function by conveying the message of "what is the usual, normal thing to do" in a situation.…”

Section: Materials or Financial Incentivesmentioning

confidence: 99%

“…This is not least because the prominence of certain behavior options (e.g., the default in a decision situation, the availability, the tax structure) also has a communicative function by conveying the message of "what is the usual, normal thing to do" in a situation. However, material incentives come with the drawbacks that they are only effective when in place and the behavior change is not long-lasting (see, e.g., Kaiser et al, 2020). This is because people's intrinsic motivation remains more or less unchanged by the use of incentives.…”

Section: Materials or Financial Incentivesmentioning

confidence: 99%

“…For instance, in ethically highly relevant food politics, consumer choice is even seen as an expression of a political ideology (Kjaernes, 2012). Choosing a more vegetarian diet is certainly such a consumer choice that is empirically well in line with many other individual sustainable choices and behaviors (Kaiser et al, 2020). Furthermore, an attitude toward personal sustainability will most likely be reflected in any of the domains of consumers' social responsibility (Heidbrink & Schmidt, 2011).…”

Section: Attitude Toward Personal Sustainabilitymentioning

confidence: 99%

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Tying Up Loose Ends. Integrating Consumers’ Psychology into a Broad Interdisciplinary Perspective on a Circular Sustainable Bioeconomy

Otto

Hildebrandt

Will

et al. 2021

J Agric Environ Ethics

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A shift towards a bioeconomy is not sustainable per se. In order to contribute to sustainable development, a bioeconomy must meet certain conditions. These conditions have been discussed with respect to technology and also to the importance of ethical aspects. Consumers’ behavior has also been acknowledged. However, consumers still have to choose sustainable consumption options, and this choice depends on their psychological makeup, which can be related to two factors: behavioral costs and individual sustainability motivation. Behavioral costs determine how difficult the consumption of a bio-based product is, relative to other less sustainable consumption options. Sustainability motivation determines how much effort a person is willing to expend for a more sustainable consumption option, for the sustainable use and recycling of a product, or even to refrain from engaging in consumption. In addition, in a complex bioeconomic system, the sustainability of a bio-based consumption option is not always clear cut. After providing an introduction to the systemic and technological background of bio-based products, we present how consumers’ sustainability motivation is an essential and decisive pull factor for a circular sustainable bioeconomy. We also present the drivers of consumers’ sustainability motivation as necessary components of a sustainable bioeconomic system.

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“…Several attempts have been made to address this lack of monetary incentives by linking energy use to social or material rewards [2][3][4][5][6][7][8][9]. A possible limitation of this approach is that the effects of such rewards may be relatively short-lived and that energy use may return to baseline once the intervention is discontinued ( [10][11][12], but see [13]). Here, we adopt an alternative approach by informing people about a potentially valued natural consequence of their energy use: its impact on the environment.…”

Section: Introductionmentioning

confidence: 99%

Evaluating the Effect of Framing Energy Consumption in Terms of Losses versus Gains on Air-Conditioner Use: A Field Experiment in a Student Dormitory in Japan

et al. 2021

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Promoting energy conservation in university dormitories is challenging because student residents are typically charged a flat utility fee. One possibility to curb excessive energy use in the absence of monetary incentives is to highlight the environmental consequences of energy use. However, it is still largely unknown how these consequences should be communicated to effectively change people’s behavior. In the present study, we analyzed the effect of framing the environmental consequences of energy use in terms of losses versus gains on the air-conditioner use of student residents of a Japanese university dormitory. A total of 330 students were provided with stickers to attach to the air-conditioner remote control in their dormitory room during the winter term. The stickers conveyed that increasing the temperature will hurt the environment (loss frame), that reducing the temperature will protect the environment (gain frame), or that changing the temperature will affect the environment (neutral frame). Day-to-day variations in objective air-conditioner use data were analyzed as a function of experimental condition to examine the effect of message framing. The change in air-conditioner use from pre-intervention to intervention period did not differ between experimental groups and neither did the change from pre-intervention period to a period after the intervention.

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Financial rewards for long-term environmental protection

Cited by 39 publications

References 37 publications

Two Birds, One Stone: The Effectiveness of Health and Environmental Messages to Reduce Meat Consumption and Encourage Pro-environmental Behavioral Spillover

Two Birds, One Stone: The Effectiveness of Health and Environmental Messages to Reduce Meat Consumption and Encourage Pro-environmental Behavioral Spillover

Tying Up Loose Ends. Integrating Consumers’ Psychology into a Broad Interdisciplinary Perspective on a Circular Sustainable Bioeconomy

Evaluating the Effect of Framing Energy Consumption in Terms of Losses versus Gains on Air-Conditioner Use: A Field Experiment in a Student Dormitory in Japan

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