Profit is usually seen as the target function of a company, in contemporary literature, especially that which deals with management, i.e. as the quantity to which the primary place belongs in the wider spectrum of the company's goals. Efforts are therefore directed at finding opportunities and ways to realize those goals. In the accounting framework, profit, it can be said, represents the basis of accounting existence, whereby, under the influence of the requirements of business practice, accountants are primarily occupied with the problems of measuring and expressing this quantity. Financial theory tries to explain the essence of companies through the distribution of profits, finding the basic motives of their functioning in that area. The problems that directly or indirectly affect profit are different and as such are exploited separately in the literature. From a financial perspective, the company's goal is profit maximization. The measure by which profit is valued is problematic: maximizing profit or maximizing the market value of the company. Due to such disagreement, there are fundamental differences in terms of risk management and the degree of uncertainty in capital valuation.