Financial Technology Adoption – A Case of Indian MSMEs

Abstract

Micro, small, and medium enterprises (MSME) are the backbone of every economy. Financial inclusion of MSMEs is essential for any country aspiring to economic development. Innovative solutions offered by fintech companies can support the financial inclusion of MSMEs. Digital payments, alternative loans, insurance, investments, regulatory, and robo-advisory services are just a few of the services that fintech companies provide to MSMEs. The purpose of this studyis to examine the role of financial technology on registered micro, small, and medium enterprises in India. The objective of the study is to reveal the behaviour of MSMEs towards financial technology acceptance and show how various demographic variables of owners/managers influence the acceptance of financial technology in the case of MSMEs. The methodological basis of the study is a management survey of 117 MSMEs in India. The questionnaire had 25 questions; measurement items used in the questionnaire were derived from previous studies carried out in developing countries. The results were processed and tested for significance using modern econometric methods such as the Kruskal-Wallis H test, and the Mann-Whitney U test. The result of the study indicates that the financial technology acceptance rate among the MSME sector is high as maximum MSMEs consider themselves moderate financial technology adopters. MSMEs have a high understanding of different financial services provided by fintech companies. Prior Experience of the owner/manager, brand familiarity, government support, and behavioural variables such as perceived ease of use, perceived usefulness, trust, and satisfaction was proved to be effective while adopting financial technology services whereas, demographic variables such as gender, age, education level of owner/manager was found to be ineffective. The study concludes that fintech companies are providing quality services by acting as a single window, supporting the financial needs of MSMEs at low interest rates, simplified processes and lower transaction costs. MSMEs are using fintech products and services as a key part of their financial management, with increasing adoption there is a growing opportunity for fintech companies, incumbents, and non-financial organisations. The result of the study contributes to the novel understanding of the acceptance and preference of the MSME sector towards financial technology.

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